Jan 2016 — Now
SR Design + Trend Lead · Cycling Sports Group | Cannondale Bicycles
Color and trend forecasting, establishing and communicating the brand seasonal creative direction, ensuring consistent branding and design language across categories, defining and implementing brand strategy, refining design processes, mentoring junior designers, and representing the C+G department in pivotal meetings.
Previously functioned as a freelance Art Director before full-time employment.
Jan 2008 — Jun 2015
• Researched, refined, and communicated global color and graphic strategy
across the Trek and Bontrager brands
- Global travel for fashion industry research and analysis
- Mood board creation and cross-category distribution
- Managed cohesive color and graphic brand story
• Created colors and graphics for the entire road bike category and for
the entire Women’s category for the 6 years prior
• Assisted in growing the women’s business to over 100 million dollars
• Initiated and concepted the Women’s Specific Design rebranding
• Ambitiously managed the design and production of a fast-paced team
bike line including bikes for Andrew Shandro and Lance Armstrong
• Concepted and created trade show displays and installations
Jan 2007 — Jan 2008
• Successfully concepted and executed designs for large corporations such as PEPSI, STARBUCKS, & WHOLE FOODS
Main projects included:
• MTN Dew logo redesign
• SoBe Life Water label redesign
• Mirinda (By Pepsi) label redesign
• Dole package rebranding
• Whole Foods promotional items
• Starbucks Double Shot package rebranding
Jan 2006 — Jan 2007
• Concepted and created visually compelling and irreverent color and
graphic stories that reflected the Burton brand and their consumer
• Designed graphics, all-over prints, and color palette for all women’s
outerwear and apparel
• Provided graphic and color styling on boots, helmets, gloves, bags, and accessories
• Was responsible for all outerwear and apparel trims, internal labels, linings,
materials, and finishes
• Worked closely with board graphic designer to ensure a cohesive look across categories
Jan 2003 — Jan 2006
Designer · Reebok International
• Successfully managed and designed the entire women’s headwear and
accessories collection for all NBA and NFL teams
• Worked closely with sponsored skater Stevie Williams to help create the
DGK collection for Reebok
• Responsible for selecting all materials and finish details
• Concepted, presented, and ultimately managed the Old Orchard Beach
collection, an array of vintage-inspired apparel, headwear, and
accessories for the NBA and NFL
