Sophia Magee

Catalog Creative and Production Manager · Hurley International

Newport Beach, CA

In My Own Words

A product manager, merchandiser, and graphic artist based in Orange County, California and Portland, Oregon. Passionate about the apparel and lifestyles industries with ties to the surf community. As a current member of the Hurley Creative team, my previous roles speak to the diversity of my work and my ability to constantly learn and adapt to new situations.

Work Experience

Catalog Creative and Production Manager

Hurley International

2016 – Present

- Reformat Adobe Illustrator files from clothing designers for pre-production, digital sales tools, reporting tools, and print - Create and distribute Mens, Womens, Wetsuit & SMU Catalogs - Typesetting - Prepare and distribute catalog layout proofs - Prepare catalog files for pre-press - Attend press checks at printer - Assembly of online order forms and digital sales tools - In charge of image website for Hurley's B2B website

Associate PLM | Assistant Global Merchant

Hurley International

2014 – 2016

The nature of the work is focused on consumer insights, assortment planning, Go To Market, and product management activities. - Acts as an expert in building Consumer Right Assortments for assigned categories and locations. - Briefs the product engine on the needs of the consumer for both the category/geography and upcoming trends. - Work across the product engines to ensure product is being created with the retail end in mind. - Edits the product line for assigned locations and categories using both directed assortments and selecting the line outside of the global core product with a goal of - responsibly for meeting revenue and margin targets. - Builds directed assortments that support category vision, working with geographies and retail end in mind.

Special Make Up Product Manager

Hurley International

2015 – 2015

- Collaborate with Sales, Product and Merch teams to build account specific product for Hurley’s G5 accounts (DSG, Pac, Buckle, Macy’s & Tilly’s) - Create line differentiation and account segmentation within the marketplace - Lead team from conception/CAD to when the PO is placed - Act as liaison between sales, product, and development - Negotiate LDP/FOB to meet category margin and revenue goals - Set wholesale and retail pricing through market landscape and product integrity

Merchandising Innovation Intern

Hurley International

2014 – 2014

- Conducted marketplace analysis and product sell-through (by category, channel, pricing, etc.) - Organized and tracked AF/GTM samples for all meetings - Built product assortments by classification and channel - Prepared all product lines for key dates & gates (GTM) - Assisted in building architecture for upcoming season, setting retail/wholesales by category - Assisted with in-house catalog photo shoots