solomon casasola
Vans, Media Arts Lab, Compass, Pelican Alum | Global Creative Design | Visual Designer
Los Angeles | US
In my own words
— solomonwww.slocasasola.com I’m a senior visual designer based in Los Angeles with 10+ years of experience working across action sports, entertainment, fashion, beauty, and real estate.
I’ve had the chance to build brands from the ground up and bring ideas to life across digital, print, and product.
I’ve worked on everything from websites and mobile experiences to packaging, logos, and photo direction—plus a little copywriting and pitch deck magic when needed. I’m hands-on, collaborative, and always looking for ways to make the work smarter, sharper, and more meaningful.
Holler at me!
Trajectory
Mar 2018 — Now
Senior Visual Designer · Independent Consultant
Collaborated with Brands: Pelican Products, TWBA\ Media Arts Lab, Be Grizzlee, DotDash, Apple
All Boats Rise, Zoetis, GT’s Living Foods, T3 Micro, Freeman Beauty, Hexclad, Nnovate Studios, Optimist LA, Keynes Digital
• Designed branding identity and marketing materials for local brands resulting in
a 65% increase in social media engagement
• Developed website designs & UI/UX improvements for various clients, leading to
a 25% improvement in conversion rates
• Collaborated with clients to understand their needs & deliver projects on time
within budget, ensuring a 100% client satisfaction rate
Jan 2020 — Aug 2025
Senior Visual Designer · Vans, a VF Company
Launched OTW by Vans
Created visual and interactive design for digital campaigns, landing pages, and product launches using Figma and Adobe Creative Suite.
Collaborated closely with brand, dev, and marketing teams to translate concepts into responsive, high-impact visuals across web and social.
Developed scalable design systems and prototypes, ensuring consistency and usability across platforms and touchpoints.
Mar 2018 — Jan 2022
Freelance Layout Designer [Remote] · Dotdash
Layout Designer for various eBooks found on Verywell.
May 2015 — Jan 2020
Senior Graphic Designer · Mja Advertising Assoc
Lead Designer responsible for creating and packaging digital assets, print collateral and production.
Dec 2016 — Nov 2018
Freelance Graphic Designer · Compass
Responsible for designing custom agent marketing collateral.
Dec 2016 — Apr 2018
Freelance Graphic Designer [OFF-SITE] · Providence Health & Services
Freelance Off-Site designer responsible for marketing creative, direct mailers, annual reports, etc.
Jan 2015 — Dec 2015
Freelance Graphic Designer · Participant Media
Worked on a digital campaign for "It Happened Here". It is a documentary about the pervasiveness of sexual assault in college and the student survivors taking action against their schools on campus and in federal court.
http://www.pivot.tv/movies/it-happened-here
Aug 2014 — Nov 2014
Freelance Graphic Designer · Fuhu, Inc
I was part of the UX/UI team working on an interactive book for the Nabi II tablet.
Jun 2013 — Aug 2014
Academic Advisor · The Art Institutes
Academic Affairs Services / Graphic Design Department
Oct 2012 — Jul 2013
Stylist · Civilianaire
Styled in-store looks and window displays to reflect the brand’s timeless, Americana-inspired aesthetic
Worked one-on-one with production to create personalized outfits, focusing on fit, fabric, and storytelling
Collaborated with the visual merchandising team to maintain a cohesive retail experience across floor sets
Supported seasonal campaign shoots by assisting with product selection, steaming, fitting, and on-set styling
Activity
Education history
The Art Institute of California-Hollywood
Bachelor of Fine Arts (B.F.A.) | 2012 - 2013
Academy of Art University
Associate of Arts (A.A.) | 2008 - 2011
Palisades Charter High School
UCLA
Instructor Development Program/Visual Communication | 2013 - 2015
