solomon casasola
Vans, Media Arts Lab, Compass, Pelican Alum · Independent Consultant
Los Angeles, CA
In My Own Words
www.slocasasola.com
I’m a senior visual designer based in Los Angeles with 10+ years of experience working across action sports, entertainment, fashion, beauty, and real estate. I’ve had the chance to build brands from the ground up and bring ideas to life across digital, print, and product.
I’ve worked on everything from websites and mobile experiences to packaging, logos, and photo direction—plus a little copywriting and pitch deck magic when needed. I’m hands-on, collaborative, and always looking for ways to make the work smarter, sharper, and more meaningful.
Holler at me!
Work Experience
Senior Visual Designer
Independent Consultant2018 – Present
Collaborated with Brands: Pelican Products, TWBA\ Media Arts Lab, Be Grizzlee, DotDash, Apple All Boats Rise, Zoetis, GT’s Living Foods, T3 Micro, Freeman Beauty, Hexclad, Nnovate Studios, Optimist LA, Keynes Digital
• Designed branding identity and marketing materials for local brands resulting in a 65% increase in social media engagement
• Developed website designs & UI/UX improvements for various clients, leading to a 25% improvement in conversion rates
• Collaborated with clients to understand their needs & deliver projects on time within budget, ensuring a 100% client satisfaction rate
Senior Visual Designer
Vans, a VF Company2020 – 2025
Launched OTW by Vans
Created visual and interactive design for digital campaigns, landing pages, and product launches using Figma and Adobe Creative Suite.
Collaborated closely with brand, dev, and marketing teams to translate concepts into responsive, high-impact visuals across web and social.
Developed scalable design systems and prototypes, ensuring consistency and usability across platforms and touchpoints.
Freelance Layout Designer [Remote]
Dotdash2018 – 2022
Layout Designer for various eBooks found on Verywell.
Senior Graphic Designer
Mja Advertising Assoc2015 – 2020
Lead Designer responsible for creating and packaging digital assets, print collateral and production.
Freelance Graphic Designer
Compass2016 – 2018
Responsible for designing custom agent marketing collateral.
Freelance Graphic Designer [OFF-SITE]
Providence Health & Services2016 – 2018
Freelance Off-Site designer responsible for marketing creative, direct mailers, annual reports, etc.
Freelance Graphic Designer
Participant Media2015 – 2015
Worked on a digital campaign for "It Happened Here". It is a documentary about the pervasiveness of sexual assault in college and the student survivors taking action against their schools on campus and in federal court.
http://www.pivot.tv/movies/it-happened-here
Freelance Graphic Designer
Fuhu, Inc2014 – 2014
I was part of the UX/UI team working on an interactive book for the Nabi II tablet.
Stylist
Civilianaire2012 – 2013
Styled in-store looks and window displays to reflect the brand’s timeless, Americana-inspired aesthetic
Worked one-on-one with production to create personalized outfits, focusing on fit, fabric, and storytelling
Collaborated with the visual merchandising team to maintain a cohesive retail experience across floor sets
Supported seasonal campaign shoots by assisting with product selection, steaming, fitting, and on-set styling
