Shelby Ling
Freelance Design and Illustration
San Diego | United States
Skills
No information
Interests
Illustration
Bikes
Textile design
Color
In my own words
— ShelbyIllustrator / Graphic Designer / Colorist
Trajectory
Jul 2018 — Now
Graphic Designer · Jazzercise
Production of all web banners and digital assets. Production of all print
advertisements and coupons. Maintained production schedule for all printed and
digital media. Social media content design and planning.
Jan 2010 — Now
Freelance Design and Illustration · Self employeed
Creative director and designer for all freelance media. Graphic design,
customized illustration, web work and magazine layout. Clients include
Transworld Snowboarding, Spy Optics, Libre Design, Crawford Denim and
Vintage, Often Wander, Gunn & Swain, Revolution Roasters, Patagonia,
Oceanside Brewery, Steady State Roasters, Bing Surfboards, Belgian Waffle
Ride, Specialized Bicycles, Guayaki Mate, AquaLung, US Dive, Grizzly.
Sep 2017 — Jul 2018
Production Designer · San Diego Zoo
Production and management of all web banners and digital assets. Production of
all print advertisements and coupons. Maintained production schedule for all
printed and digital media. Creation and updating of all on-grounds signage. Logo
and original art creation for event and exhibit-specific apparel and product.
Development and production for digital menu boards and digital signage.
Maintained map schedule updates and production. Coordinated and provided
support for new production process and file maintenance.
May 2016 — Jul 2017
Color Specialist · Patagonia, Inc.
Complied seasonal mood boards related to colors and styles. Curated and
compiled over-all seasonal color palettes for apparel and textiles. Lines affected :
Logowear, Trail, Alpine, Snow, Men's and Women's Sportswear, Swim, Surf,
Workwear, Fishing. Category specific color direction for Logowear, Alpine, Trail,
and Snow. Direction and collaboration with project line managers, buyer
channels and international channels to achieve category specific initiatives.
Graphic color direction in direct relation with the illustration and graphics teams.
Tech pack construction and knitwear design. Trims organization, direction and
collaboration with product developers and factories.
