Shelby Ling
Freelance Design and Illustration · Self employeed
San Diego, CAIn My Own Words
Illustrator / Graphic Designer / Colorist
Work Experience
Freelance Design and Illustration
Self employeed2010 – Present
Creative director and designer for all freelance media. Graphic design, customized illustration, web work and magazine layout. Clients include Transworld Snowboarding, Spy Optics, Libre Design, Crawford Denim and Vintage, Often Wander, Gunn & Swain, Revolution Roasters, Patagonia, Oceanside Brewery, Steady State Roasters, Bing Surfboards, Belgian Waffle Ride, Specialized Bicycles, Guayaki Mate, AquaLung, US Dive, Grizzly.
Graphic Designer
Jazzercise2018 – Present
Production of all web banners and digital assets. Production of all print advertisements and coupons. Maintained production schedule for all printed and digital media. Social media content design and planning.
Production Designer
San Diego Zoo2017 – 2018
Production and management of all web banners and digital assets. Production of all print advertisements and coupons. Maintained production schedule for all printed and digital media. Creation and updating of all on-grounds signage. Logo and original art creation for event and exhibit-specific apparel and product. Development and production for digital menu boards and digital signage. Maintained map schedule updates and production. Coordinated and provided support for new production process and file maintenance.
Color Specialist
Patagonia, Inc.2016 – 2017
Complied seasonal mood boards related to colors and styles. Curated and compiled over-all seasonal color palettes for apparel and textiles. Lines affected : Logowear, Trail, Alpine, Snow, Men's and Women's Sportswear, Swim, Surf, Workwear, Fishing. Category specific color direction for Logowear, Alpine, Trail, and Snow. Direction and collaboration with project line managers, buyer channels and international channels to achieve category specific initiatives. Graphic color direction in direct relation with the illustration and graphics teams. Tech pack construction and knitwear design. Trims organization, direction and collaboration with product developers and factories.