Sheila Larsen
DESIGNER/ DEVELOPER · sheLA designs
Seal Beach, CA
In My Own Words
Ambitious designer with broad experience in all aspects of design, development, merchandising, marketing, and creative management. Experienced in US and international brand building extensively in activewear.
Work Experience
DESIGNER/ DEVELOPER
sheLA designs2013 – Present
Fashion designer/ Developer who specializes in building brands and designs for companies such as: IntelliSkin, ASICS, Capezio, QUIKSILVER, NEFF, ULIV, ONeill 365, Rainbeau, Walmart Canada, SUPco, IntelliSkin, 1stRound, LadyFoot Locker, Rasa Lila, Tek Scrubs and many more. Work Specialties: Concept, sourcing, designing, graphic print design, woven fabric design (plaids, stripes, ect.), developing, production, merchandising, catalogue set ups, marketing, *tech packing, technical design, pattern making, working with all types of PLMs, pricing, factory sourcing, working with factories, fabric development, photoshoots... the list goes on.... :)
DESIGN DIRECTOR
IntelliSkin2015 – 2019
As a Design Director at IntelliSkin™ my responsibilities range from concept, sourcing, designing, graphic print design, developing, production and merchandising... all the way to playing a role with the marketing team and sales.
CREATIVE DESIGN DIRECTOR
avocado2017 – 2018
At Avocado Apparel, I started as a Technical Design Director and soon moved to the Creative Design Director position. I had worked with seamless companies in the past, but at Avocado I was really lucky to have the chance to grow in seamless knowledge. As the Creative Design Director here were a few of my everyday responsibilities: manage a team, style concepts- final product, color stories, dye treatments, CADing/ Merchandising/ TechPacks, costing, Fittings, Photoshoots, and so on...
FREELANCE PHOTOGRAPHER/ VIDEO
FilmGnar2014 – 2016
I am the lead photographer for Solomon Blank Films where I can be in charge of shooting up to 300+ people at one event. Pictures include: large group photos, web banner ads, stage appearances, multiple activities, dinners and life style photos. For the Film side, I have been main shooter, B-roll specialist and also in charge of testimonials. After events I also edit projects that vary from weddings, business, webinares, inspirational conventions, music videos, documentaries, so on and so on....
ASSOCIATE DESIGNER
The La Jolla Group2010 – 2012
Worked with ...Lost and Metal Mulisha while at LaJolla. As a designer I did everything from concept, design, sourcing, fitting, working with overseas factories, costing and development/ tech packing.
Education
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