Shay Morrison
Product Line Manager · Coleman Co. - Stearns Life Jackets
Littleton, COIn My Own Words
With near ten years in the Colorado outdoor industry I really am in the prime of my career. I've worked with such companies as Coleman, GoLite, and BolderPath. I've held roles from Product manager of a 65MM/yr business, to a Design Team Lead of a highly tactical and diversified team of 6 creating new product out of industry refuse. I feel honored to be awarded the prestigious Alexander Graham Bell award from the renowned Rhode Island School of Design, and truly lucky to be a home owner near Old Town Littleton. I have a passion for all things outdoors, and can only tell what season it is by the color of my pass and the equipment in my car. My associates love both my dedication and my compassion for them and the business. My team was most recently rewarded the Coleman Golden Lantern for not only turning the floundering Stearns Lifejacket business around, but making it one of the most profitable in the Jarden Outdoor portfolio. I live the dream every day and love small moments around the campfire or rolling down the mountain that the outdoor industry affords me. I wish no more than to bring this compassion to your team.
Work Experience
Product Line Manager
Coleman Co. - Stearns Life Jackets2013 – Present
Stearns® Product Line Manager: Acting as center-point to Sales, Design, Packaging, Creative, Finance, and Upper Management to bring the entire line of Stearns Recreational PFD’s from inception to delivery at nearly every major retailer in the States. Singlehandedly support over 500 new PFD designs and marketing strategies that have grown the business from under 50, to well over 60 million dollars.
Owner
Lynks Design2009 – 2013
Owner: Consultancy focused on creating a client-centric link from product inception, through orthographics and prototyping, to production delivery. Clients include Spire USA, Baynham Medical Group, Koski Packs, to name a few.
Product Manager & Design Chief
BolderPath2010 – 2013
Product Manager: 2/2012-2/2013: Charged with managing a highly mobile production team to create the best environment for fostering strong work output. Design Chief: 5/2010-2/2013: Given responsibility of the company as it pertains to the creation of full client design and product packages.
Sales Associate
Performance Bicycle Co.2009 – 2011
Highly skilled associate always staying ahead of the trends and using experiences gained at the shop to inform future sales tactics and POP graphic design.
Contract Industrial Designer
Jamis Bicycles2009 – 2010
Consulted with V.P. Greg Webber to create a new style of cruiser bike. The resulting product remains unique in the cycling industry.
Design Team Leader
Ellsworth Handcrafted Bicycles2008 – 2009
Charged with defining the Ellsworth brand, work included: frame modification, branding graphics, rim decals, and store displays that are still in circulation.
Lead Machinist
Lenz Sport Bicycles2007 – 2008
Given the responsibility of all construction aspects of the full line of bicycle frames and assisted in design and first production of the Ski-Bike release.
Hardgoods Designer
GoLite LLC2006 – 2007
Worked as part of the design team to help create products such as Running packs, Tents, Sleeping Bags, and Hydration packs that are still in the line today.
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