Shawn Sorcenelli
Sales Representative Artist Athlete · VERTICAL WINE & BEER CO. LLC
McMinnville, OR
In My Own Words
I am pivoting to seek new, different sources of employment outside the Alcoholic Beverage Industry in to better utilize my underutilized skills in Writing, Illustration, Design and Marketing.
Work Experience
Sales Representative
VERTICAL WINE & BEER CO. LLC2024 – 2024
Mid Willamette Valley route Sales role selling Wine & Beer to 100+ accounts for both on / off premise customers between west/ southwest Portland, Wine Country and Salem.
Sales Representative
Vehrs Inc.2023 – 2024
I managed a wine sales route of 120 accounts in mid Willamette Valley in Oregon between Salem - West/South suburbs of Portland. Visited my accounts on a weekly/ bi weekly basis to present new wines to sample and write weekly sales orders. I aggressively scheduled wine events throughout the year & tasting appointments with buyers on a weekly basis.
Inside Sales Representative
Southern Glaz2020 – 2023
Wine & Liquor Sales via phone/email, product consultation, fulfilling requests for: allocated products, returns, exchanges, maintaining/updating customer account records in Salesforce. I am personally responsible for keeping in regular contact by phone/email with over 350 customer accounts to assist customers & generate sales. My duties also require me to interact with the delivery staff, warehouse staff, customer service, accounts receivables department & brand managers on behalf of my customers to meet their needs and/or problem solve as accurately and quickly as possible. I also use sales data analysis tools to track product trends, what is selling best for each customer and identify new potential sales opportunities. In my first year I successfully signed up 75% of my accounts for our online ordering platform Proof as part of a company-wide campaign Jan-April 2021. I also co-created a Craft Beer Playbook as an educational tool for Nevada territory Inside Sales team.
**Sales for my entire book of business of 300+ accounts were consistently up 125%+ during my tenure.
Wine Steward / Beer Buyer
Market of Choice2016 – 2016
Duties included preparing weekly/bi-weekly orders for both bottled & keg beer/cider, stocking Beer/Wine coolers & shelves, Inventory management, On-premise bar operations: cash register, ID checking, serving glasses of beer, wine, cider, filling 64oz/32oz growlers for to-go sales, changing kegs, changing Nitro/CO2 gas containers, setting up/maintaining displays, scheduling Beer tastings, hand selling and recommending Beer, Wine, Cider, Customer Service, Food Pairing, Opening/Closing functions, regular correspondence with many brand reps/sales people, updating upcoming tasting events online calendar, Special Order fulfillment.
Beer/Wine Steward
Zupan's Markets2014 – 2016
Duties included preparing weekly/bi-weekly Beer delivery orders, stocking Beer/Wine coolers & shelves, Inventory management, setting up/maintaining displays, scheduling Beer tastings, hand selling and recommending Beer/Wine, Customer Service, Food Pairing, Monthly Chalkboard Artwork, creating all beer order form documents, regular correspondence with many brand reps/sales people, updating all brand contact lists document files, updating upcoming tasting events online calendar, Special Order fulfillment.
Warehouse Worker
Galaxy Wine Company2013 – 2014
Duties included preparing customer orders called in by sales team by gathering & packing wine orders from pallets in warehouse. I would also check order accuracy before delivery, operate forklift to pull down pallets from shelves above warehouse floor, inventory management, warehouse organization, delivery truck operation, delivery.
Education
Bachelor of Fine Arts (B.F.A.)
Rochester Institute of Technology1996 – 2000
My curriculum consisted of using hand made artwork along with computer design software to create imagery and or text in order to communicate information, ideas or values in a manner that is coherent, logical & visually appealing. I was trained to so for a wide variety of mediums & purposes such as: magazine layout, pamphlets, brand logos, business cards, clothing, sticker, 3 dimensional product package design, product branding, motion movies, web design, poster layout, functional symbols, icons, etc.
Level 1
Wine & Spirit Education Trust2021 – 2021
A month long lesson on Sake involving weekly reading assignments for lessons on basic ingredients, different production methods, sensory analysis, styles differences, how to describe a sake & writing tasting notes. There were weekly tastings, weekly mini tests then one practice final exam.
