Shawn Berina

Chief of Staff

2022 – Present

- Report directly to CEOs, serve as CEOs’ proxy in various internal and external meetings - Drive company wide and cross departmental strategic initiatives and goals from ideation to implementation - Monitor and communicate progress towards goals, identify areas of improvement across the organization - Oversee executive team and board-related calendars and activities in partnership with CEOs - Help develop and execute company culture initiatives and processes that will scale - Responsible for high level project management and executive team tasks across departments - Manage company procurement and liquidation of assets - Plan annual company summit and executive meetings

Director of Sports Strategy

2021 – 2022

- Identify, research, analyze new sport markets for potential entry - Proactively surface key insights and opportunities to stakeholders - Develop and execute new sport strategies across multiple departments: product, marketing, logistics, operations, and rights acquisitions to further company growth and revenue opportunities - Provide consultation and support on sport programming from ideation to post-launch; advise and help resolve key issues - Assist with event marketing execution strategies and assets - Analyze content calendar and procurement strategy, manage CapEx budgets, and oversee purchasing

Director of Operations, Events & Planning

2019 – 2021

Manage team of 5-7 members with responsibilities pertaining to event planning and coordination, contractor staffing and recruiting, venue management, execution of all sporting events (basketball, volleyball, softball, soccer, etc.), and logistics • Analyze and implement long-term and scalable business strategies for event planning and execution that incorporates marketing activations and new product initiatives • Develop, measure, and monitor department goals, KPIs, and performance metrics to drive efficient practices • Own and maintain a comprehensive calendar and analysis of company events as it pertains to rights acquisitions, inventory levels and procurement strategies, and logistics planning • Initiate and execute department processes to drive overarching company goals and produce positive P&L margins • Monitor and analyze department budgets and P&Ls • Responsible for high level project management and executive team tasks

Director of Basketball

2016 – 2019

- Coordinate and manage bookings and execution of all basketball tournaments, events, and logistics including but not limited to Nike EYBL, Adidas Nations, and Nike Basketball Skills Academy - Manage basketball scheduling and programming for NBA athletes and international team training programs - Manage NBA Pre-Draft Program and NBA Pro Day - Responsible for year-round programming of basketball training, tournaments, leagues, camps and clinics, travel teams for both boys and girls and adults of all skill levels - Manage basketball coaching staff and trainers - Oversee day to day basketball operations including but not limited to scheduling and programs, P&Ls, marketing objectives, business development, and client relations - Yielded consecutive annual profit margins between 50-65%

Assistant Basketball Coach

2014 – 2016

• Develop team marketing and fundraising efforts, build alumni relations • Responsible for team travel coordination and logistics, equipment and gear, and program budgets • Oversee day to day basketball operations • Produce opponent scouts, assist with film exchange and breakdowns, provide academic support to student- athletes, and work with both guards and posts on skill development

Event/Logistics Volunteer

2013 – 2014

• Steve Nash Foundation Soccer Showdown • ESPY Celebrity Golf Classic • LASEC's NFL All-Access at the Rose Bowl, Dodgers All-Access, Lakers All-Access • DirecTV Men's Basketball Classic • Big West Conference Men's and Women's Basketball Championship Tournaments

Coaching/Operations Intern

2013 – 2014

Filmed team games and practices, assisted with film exchange, coded and provided film breakdowns and highlight clips for coaching staff; extensive experience with Sportscode and Synergy • Supported team sales and marketing, group promotions, and game presentation initiatives • Created and managed email marketing campaigns; responsible for athlete recruiting correspondence thru various medias • Assisted Tournament Director with running of NCAA Regional Tournament logistics and operations • Coordinated facility scheduling, budgeting, travel accommodations, and daily office operations

Fan Relations Intern/Statistics Analyst

2009 – 2013

• Managed pre and post-game events, game day experiences, on-court promotions, and NBA special programs • Lead intern coordinating NBA All-Star Balloting campaign, presentation, marketing plan and events • Provided customer service and hospitality assistance to season ticket holders and VIPs needs • Coordinated with sales managers and reps to assist with promotional sales and activities, coordinated online and email ticket sales, and assisted with sales and service duties and lead generation • Reported and analyzed game and season statistics for in-game production • Received 2 commendation letters from the Senior Vice President of Marketing & Sales for participation in ticket sales challenges, selling the most number of tickets in the department, and ranked #4 overall in sales out of 50 plus participants for short sale promotions • Received recognition from the NBA League Office for outstanding Clippers All-Star Balloting campaign

Bachelor of Arts in International

2009 – 2012

Bachelor of Arts in International

2007 – 2008