Shauna Grivas
Brand Manager · Brand Headquarters, Inc.
Carlsbad, CA
In My Own Words
Brand Manager Professional specialized in Marketing and Business Development with proven industry experience and demonstrated market success. Recognized for celebrity entertainment, brand/marketing management, and global licensing/trademarks. -10 years of experience integrating multiple industries and their disciplines: brand management, retail operations, VIP event-productions, marketing and communications planning with an emphasis on product development through sales of category licensing -Comprehensive work with start-up businesses, from inception to initial product launch to final liquidity event -Adept in product concept development, equity definition, brand strategy/positioning, brand licensed sales and Chief- level negotiations -Extensive advertising, PR, and promotions experience involving TV, print, radio, special events, and various agencies to communicate newly developed brand extensions for established licensed trademarks and iconic I.P.’s
Work Experience
Brand Manager
Brand Headquarters, Inc.2016 – 2018
Led, supervised and directed activities of an international staff, with key duties including review and summarization of weekly sales reports, and communication of current market data and evolving trends. Championed ongoing professional development by coaching and mentoring staff regarding complex problem solving and analysis to achieve optimal brand positioning. Orchestrated product development and website content, managing evaluation process, providing feedback based on costs and manufacturing capabilities of international factories. Collaborated with Designers and Buyers throughout entire project lifecycle to develop seasonal collections of specific SMU-driven accounts and private label for major department stores. Oversaw international recruitment and management of a team of 15 Designers and Graphic Artists within the US, and China. Utilized product knowledge and current style trends to create SMU packages for Amazon®, Nordstroms®, Journeys® and Venus® retailers.
Operations Director
HL Group, LLC dba HL Ride Shops2013 – 2016
Demonstrated strong leadership in the creation and implementation of innovative retail strategies to build optimal brand recognition through style guide handbooks, co-branding sponsorships, licensed house products, marketing events & trade shows. Recruited /trained 3 management-level direct reports, and maintained full accountability for inventory levels & overall budget Orchestrated in-store events and promotions w/ various musicians, athletes & entertainers; developing e-blasts, marketing content and cross shared materials shared online & through radio coverage. Strategically negotiated multi-chain retail store commercial leases from once No Fear to HL Ride Shops to half the listed cost, acquired all business licenses & permits, ensuring compliance w/ all relevant corporate, county, & state regulations. Cultivated and successfully maintained 65+ vendor relationships, w/ duties including setting terms & agreements, managing wholesale inventory,creating co-branding programs
International Account Manager
BMSG, LLC dba Radio Days2010 – 2013
Managed relationships with 18 global licensed partners in the negotiation of contract agreements encompassing a wide range of products and services, including apparel, confectionaries, stationary, calendars, handbags, cosmetics, gaming and lottery, consumer electronics, toys, collectibles, and home décor. Planned, developed, and executed innovative and effective marketing promotions and international trade shows across 14+ countries with a 60% closing rate. Designed licensee packaging and advertising graphics collaborating with legal, creative, and marketing teams per I.P. Researched global licensee prospects in 20+ countries, building rapport and collaborating on presentations in international trade shows in London, Paris, Brazil, China, and Hong Kong to finalize negotiations on IP licensed contracts in compliance with each territory’s laws and regulations. Stimulated business growth by 30% over two years, proactively changing work hours to 4 am to maximize results worldwide.
