Shannon Pelot

Retail Account Oversaw marketing campaigns and digital assets for 7 major key accounts Global Event Management Created engaging and unique brand experiences through self-generated ideas that follow Quiksilver’s global marketing strategy and brand vision Coordinated logistics with event partners, sales, media and retailers Built and directed “Win A Trip to Holy Bowly Giveaway,” digital and paid social sweepstake designed to grow email database Directed all on-site activations Photo Shoots Produced e-commerce, campaign and product shoots for Men’s and Waterman’s line Marketing lead for Photo Studio, Accounts, Sales and e-commerce to manage digital assets Led casting, model selection, confirmed shoots and negotiate rates with major modeling agencies

Responsibilities Marketing lead for sales and retail for campaign, branding, product launches and events Created, built and copywrote “Marketing Monthly,” email blast Traffic PR and advertising initiatives with major online publications and retailers PR seeding, monitored & reported coverage Copywriting across all channels including social, email, promotions and print collateral Ordered all promotional materials annually for promo and sponsored surf camp (10) Developed, reviewed and measured ROI metrics and principles Events Created engaging and unique brand experiences through self-generated ideas that follow O’Neill’s global marketing strategy and brand vision Managed and executed over 20 O’Neill branded events annually Built promotional plan, budget, directive and managed all digital assets Managed logistics through communication with partners, retailers, media and sales reps Ship, track, maintain, unload, set-up and promotional items Responsible for all on-site activations Athletes & Brand Influencers Successfully communicate and built relationships with team/ influencers (100+ total) Merchandised and distributed seasonal products based on individual style Processed media incentives, contracts and travel reimbursements with accounting Analyze social media engagement Photo Shoots Coordinate catalog, E-commerce, Major retailer and product shoots for Men’s, Jack and Boy’s categories Work with Photo Studio, Design, Sales and Merchandising Directors to prepare studio and line for shoot Coordinate casting, model selection and confirm photo shoot dates with modeling agencies Prepare line for photo shoot