Shane Armando
Sales Manager, Gazelle Bicycles USA, Urban Arrow · Gazelle Bikes North America
Boulder, CO
In My Own Words
Passionate, high energy leader with a thorough understanding of the modern marketing funnel, from brand development to lead generation, conversion and end consumer sales. I’m a team player with strong communication and collaboration skills, timely knowledge of outdoor industry trends, and enthusiasm to represent brands that I believe in.
Work Experience
National Sales Manager
Ritchey Design2016 – 2017
- Managed independent sales reps and inside account executives - Set budgets, forecasts, sales plan, and territory metrics - Developed sales program - Manage relationships with key channel partners - Facilitated in the launch of B2B and B2C
Territory Manager
Amer Sports Corporation2016 – 2016
- Managed brand presentation for Mavic products in the speciality outdoor and cycling channels throughout the San Francisco bay area - Executed local brand activations for the Cosmic Pro Carbon SL launch - Sold-in 2016 sales programs and in-season promotions
Territory Manager
Accell Group2013 – 2016
- Manage 100+ accounts and ensured proper product placement - Provided a conduit for product inventory between accounts and product management - Forecasting and program year enrollment - Generated benchmark reporting - Staff engagement clinics on brand values, product features, and consumer benefits - Presented product line at Industry events- Interbike, Outdoor dirt demo, Sea Otter Classic - Daily use of M2K, MS Excel, Word, Powerpoint, and Outlook
Account Executive
Giant Bicycles2010 – 2013
- Managed key retail partnerships - Led product and sales presentations to individual retailers during trade shows - Executed season product forecasts, account enrollment, and benchmark reports - Fulfilled regional brand activations for the Propel Advanced SL aero road bike - Collaberated with retailers and natural food brands on co-op marketing campaigns - Market development & prospecting - Generated program tracking reports via Targit - Daily use of Axapta/CRM, MS Excel, Word, Powerpoint, and Outlook - Technical product clinics on brand values, product features, and consumer benefits
- Industry events- Interbike, Outdoor dirt demo, Outerbike, the Giant Link, Sea Otter Classic
Brand Development Rep for CW-X Conditioning Wear
Wacoal America2005 – 2010
- Pioneered U.S launch through growth in the speciality retail channel - Key Account management- Zappos, Road Runner, Backcountry, Sports Chalet, Vail Resorts - Manage partnership with independent run, ski, cycling, and outdoor retailers - Tech clinics, sales events - Industry events- SIA, Outdoor Retailer, major marathons
Account Executive
Inside Communications, Inc.2003 – 2004
- Play active role in the re-launch of Ski Racing Magazine - Created season long core market print & digital advertising - Managed mid market accounts - Collaborated with creative department & editorial staff - Industry events- SIA, World Cup Events
Freestyle Ski coach
Windham Mountain Resort1998 – 2000
PSIA certified ski instructor and freestyle coach.
Coached a rowdy and rambunctious group of teens and pre-teens the ins and outs of freestyle skiing on some of the hardest ice the north east has to offer. We brought home the north eastern title for big air and placed second overall in the competition- moguls, aerials, and ballet.
Education
Bachelor of Business Administration (B.B.A.)
University of Colorado BoulderB.S, Business Administration- Marketing
