Shaina Joel
Digital Marketing Coordinator · Rastaclat, LLC
Costa Mesa, CA
In My Own Words
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Work Experience
Digital Marketing Coordinator
Rastaclat, LLC2018 – Present
Assist with creative concepts, design as needed and execution of all Digital Marketing in partnership with the cross functional teams Proactively seek opportunities to ensure relevant digital marketing and achieve the company strategy and financial goals of the category while supporting the brand Assist with planning and executing photoshoots & videoshoots Manage the execution of ecom photography Develop and implement a social media strategy across platforms Grow social media audience and engagement through daily posts, interaction and messaging with online community including ambassador program Create and manage monthly social media calendars that support overall Brand Marketing calendar Ideate and manage execution of social-related content (images. videos. GIFs) Report and manage social media KPIs Help build & nurture community of influencers Drive qualified traffic through paid search, organic search, paid social, and traditional online display and social display channels Maintain digital marketing calendar, paying close attention to overall business trends Coordinate with third party agencies to develop budget and revenue goals, assist with executional strategies and projects Plan and launch A/B tests for landing page optimization, ad copy, promotional cadence and segment discovery Work closely with design department to create required assets and run creative tests including copyrighting
Marketing Assistant
Rastaclat, LLC2017 – 2018
Photograph all ecom & creative product shots for web & catalog; post-production. Design ads, newsletters, flyers, stickers, banners & sliders. Assist with content creation for blogs & social media. Work events & trade shows.
Sales Associate
Active Ride Shop2016 – 2018
Provide excellent customer service & product knowledge. Consistently exceed sales goals. Design compelling merchandise presentations and maintain appearance.
Design / Marketing Intern
Rastaclat, LLC2017 – 2017
Aid in the directing of lifestyle photoshoots for social media & web. Photograph and edit product shots for eCommerce. Produce, schedule & manage content on social media platforms. Assist with planning and working events, trade shows and retail tour. Distribute product gifting and promo. Create / input product descriptions and merchandise collections for eCommerce. Assist with producing content for blogs. Design graphics, banner ads, and B2C / B2B newsletters. Update brand deck, line sheets, and catalog. Execute projects using FourSixty, Trello, Later, MailChimp, Excel, Basecamp, Shopify, BigCommerce, WordPress, and analytics tools
Women's Marketing Intern
VOLCOM2017 – 2017
Pull samples and maintain inventory logs. Distribute gifting/promo to influencers and shops. Assist in the planning and execution of women’s events and swim clinics. Contribute ideas on gift packaging, influencer seeding, promotions, events, and social media posts.
Freelance Graphic Designer
Good Livin Worldwide2016 – 2017
Assist with creating CADs, tech-packs, catalog & line sheet. Design men’s & women’s apparel graphics while maintaining a consistent brand identity. Produce advertising and social media content. Help plan and work trade show booth at SIA.
Department Manager
Sport Chalet2012 – 2016
Assist management with interviewing, hiring and training new employees. Establish workload priorities while providing clear objectives & deadlines for the apparel department staff. Design and maintain the merchandise presentation of the apparel department. Resolve customer inquiries and issues effectively. Received Employee of the Quarter in 2015
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