Shaila Ostler
Motorcycle Athlete | Brand Ambassador · 801 Moto Industries
Scottsdale, AZ
In My Own Words
Seasoned Marketing and Sales Executive with a proven track record of developing and implementation of successful campaigns. Remains focused even under pressure looking to bring further success through a well-developed skill set and a proactive demeanor.
Work Experience
Motorcycle Athlete | Brand Ambassador
801 Moto Industries2018 – Present
-Promotion and coordination of events and demos. -Flat Track racer -Management of social media campaigns focused on driving new customer exposure and retention. -Procuring sponsors and vendors for individual events as well as ongoing sales potentials. - Product testing/review for multiple companies, promote endorsed brands via social elements, event assistance and filming video content.
Director of Sales and Marketing
Uintah Marketing2014 – 2018
-Identified and qualified customer needs, developed sales strategies and negotiate and close profitable projects with a 85% success rate. -Reinvented how team interacts with prospective clients by developing innovative and creative sales pitch that was implemented into sales team strategy in 2015. -Contacted customers as soon as issues arose to immediately find resolution before the problems escalated. -Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory. -Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans. -Planned and executed traditional marketing campaigns. Directed and coordinated marketing activities and policies to promote products and services.
Chief Marketing Officer
Visible Marketing2011 – 2014
-Planned and executed events and marketing programs, producing five times target Number of qualified leads. -Performed competitor benchmarking analysis and identified savings opportunities and potential product enhancements. -Mapped current processes and offered recommendations for improvement. -Identified process inefficiencies through gap analysis. -Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters. -Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
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