Sean Macdonald
Creative Director · The Brand Amp
Santa Ana, CA
Work Experience
Creative Director
The Brand Amp2018 – Present
Brand Work - Branding - Brand Campaigns - Art Direction Content - Oversee content dept - Develop Creative Concepts, Briefs, and Storyboards - Director - Producer - Photographer Influencer - Develop brand-specific influencer strategies - Procurement of new influencers - Manage influencer relationships - Develop and track towards goals
Digital Content Coordinator / Editor
Cycle World Magazine2016 – 2018
Digital Content Manager • Devise digital plan for Bonnier Motorcycle Group’s 11 digital properties • Strategize how to maximize reach across sites • Develop brand languages to resonate with audiences for 11 different outlets • Monitor daily article submissions, editorial staff, freelancers, and web production Editor • Create and execute compelling multimedia content strategies Maintain relationships with OEM and MNFR press departments o Attend launches and functions o Act as outward facing component for the entire editorial department o Work with social media teams on optimizing for editorial content o Participate in weekly planning and strategy meetings
Editor
Jalopnik2015 – 2016
Editor • Create and execute compelling multimedia content strategies Maintain relationships with OEM and MNFR press departments o Attend launches and functions o Act as outward facing component for the entire editorial department o Work with social media teams on optimizing for editorial content o Participate in weekly planning and strategy meetings
Freelance Editor
WIRED, Maxim, Supercompressor, RevZilla, Allstate Insurance, Leo Burnett Worldwide, Honda American Motor Corp., Dunlop Tires, and Vreeke and Associates.2013 – 2015
Editor • Create and execute compelling multimedia content strategies Maintain relationships with OEM and MNFR press departments o Attend launches and functions o Act as outward facing component for the entire editorial department o Work with social media teams on optimizing for editorial content o Participate in weekly planning and strategy meetings
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