Trajectory
Oct 2018 — Now
Creative Director · The Brand Amp
Brand Work
- Branding
- Brand Campaigns
- Art Direction
Content
- Oversee content dept
- Develop Creative Concepts, Briefs, and Storyboards
- Director
- Producer
- Photographer
Influencer
- Develop brand-specific influencer strategies
- Procurement of new influencers
- Manage influencer relationships
- Develop and track towards goals
Jun 2016 — May 2018
Digital Content Coordinator / Editor · Cycle World Magazine
Digital Content Manager
• Devise digital plan for Bonnier Motorcycle Group’s 11 digital properties
• Strategize how to maximize reach across sites
• Develop brand languages to resonate with audiences for 11 different
outlets
• Monitor daily article submissions, editorial staff, freelancers, and web production
Editor
• Create and execute compelling multimedia content strategies
Maintain relationships with OEM and MNFR press departments
o Attend launches and functions
o Act as outward facing component for the entire editorial
department
o Work with social media teams on optimizing for editorial content
o Participate in weekly planning and strategy meetings
Jan 2015 — Jun 2016
Editor · Jalopnik
Editor
• Create and execute compelling multimedia content strategies
Maintain relationships with OEM and MNFR press departments
o Attend launches and functions
o Act as outward facing component for the entire editorial
department
o Work with social media teams on optimizing for editorial content
o Participate in weekly planning and strategy meetings
Jan 2013 — Jan 2015
Freelance Editor · WIRED, Maxim, Supercompressor, RevZilla, Allstate Insurance, Leo Burnett Worldwide, Honda American Motor Corp., Dunlop Tires, and Vreeke and Associates.
Editor
• Create and execute compelling multimedia content strategies
Maintain relationships with OEM and MNFR press departments
o Attend launches and functions
o Act as outward facing component for the entire editorial
department
o Work with social media teams on optimizing for editorial content
o Participate in weekly planning and strategy meetings
