Sean Hargraves
FREELANCE ART DIRECTOR/ DESIGNER · dba Drive Graphic Design
Irvine, CAIn My Own Words
Dynamic and driven creative designer, manager, and leader with extensive experience bringing new brands and products to life and new life to tired brands. I’ve worked for and with some of sporting goods’ biggest names, creating and managing essential marketing tools and assets such as advertising, copywriting, catalogs, POP, SIS, packaging, product and action photography, product design and development, etc.
Work Experience
FREELANCE ART DIRECTOR/ DESIGNER
dba Drive Graphic Design2016 – Present
Developed and created national advertising campaigns, branding, graphics, packaging, catalogs, logos, POS, trade show displays, merchandising, and promotional materials for high visibility national clients including Haro Bicycles, Diamondback Bicycles, Taylor Made Golf, Hasbro, Raleigh Bicycles, West Coast Choppers, Physics Golf Bags, Bell Helmets, etc. • Designed/Developed startup Golf Bag line named “Best New Product” • Led creative for startup brand Monoptics, named “Best New Product” • Designed/Developed product and packaging for West Coast Choppers bicycle accessories sold exclusively at mass retailers (Walmart)
DESIGN DIRECTOR
Tucker Rocky/ AMP Factory2014 – 2015
Responsible for driving, managing, and directing all creative needs for 3 separate and unique motocross apparel and accessories brands in a highly competitive, image critical industry. • Managed 7 person internal Art Department • Streamlined operation by introducing Creative Brief system • Concept and copywriting for all consumer and trade advertising
GRAPHIC DESIGN MANAGER/ ART DIRECTOR
Oakley2012 – 2014
Creative lead and oversight for Oakley Go-To-Market team responsible for designing and producing all new product launch documents and training materials for sell-in to sell-through of new release Oakley products. • Managed team of freelance designers • Enforcer of established brand guidelines • Copywriting and proofing of all GTM collateral
Art Director
Mirraco Bike Company2005 – 2011
Responsible for designing and producing all creative aspects of the Dave Mirra brand from day of launch including branding, product, graphics, advertising, catalogs, packaging, POP, etc. • Designed color and graphics for over 125 unique models • Photographed all product and action used in brand collateral • Extensive team management and team related travel for photoshoot
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