Sean Donahue

• Shared services across ten K2 Sports brands – K2 Skis, K2 Snowboarding, RIDE Snowboards, LINE Skis, Full Tilt Boots, Backcountry Access, Madshus, Atlas Snowshoes, Tubbs Snowshoes, & K2 Skates. • Paid social & paid search campaign management; organic social analytics reporting & strategy. • Coordinated campaign execution between marketing, email, web, and design teams. • DTC transition & Ecommerce promotional strategy. • CS x social integration, shared inbox setup, & CS team email reporting. • Multipurpose marketing task support, including but not limited to: daily social posting, content sourcing, media/brand/retail/athlete/film/photographer partner liaison, daily DM/comment management, etc.

• Social media: lead manager, curator, and copywriter for all ON3P social media, email, and web-based digital content. Grew followership from 20k to 53k (+265%) while maintaining industry-leading engagement. • Athlete team management & recruitment: lead talent scout, content curator, trip/shoot organizer, and travel budget coordinator. Strategically planned and executed team media projects for coordinated release across multiple digital marketing platforms. Principal liaison to film/photography partners, and local/national/international media outlets. • Customer service: fielded all consumer inquiries and resolutions via phone, email, and direct message. Conducted all factory tours, media inquiries, and public relations/promotions with marketing partners, ski areas, and retail outlets. • Event coordination: conceptualized and executed ski industry events, movie premieres, demo days, shop clinics, and brand outings.

• Principal manager of all incoming group leads; caught, built, evaluated, and assigned all incoming prospective RFPs to their appropriate sales manager on lead channel extranets as well as within internal sales software • Managed and detailed all in-house meetings and events • Fielded phone inquiries by assessing client needs and accurately describing hotel facilities, amenities, reservation details, and group rate plans • Organized and distributed group resumes, daily reader boards, and BEOs to ensure all departments and group contacts were properly informed of group itineraries • Assisted the Accounting, Conference Services, and Group Reservations teams with credit card authorizations, deposits, invoices, direct billing, individual reservations, group rooming lists, pickup reports, and payment routing

• Awarded property-wide Employee of the Month honors for June 2015 • Key member of property Task Force team when assuming management of new properties

• One of three lead servers in 5 star luxury resort all-day dining restaurant, bar, and activities center (Daly’s Pub and Rec) • As this outlet is a market leading gourmet pub, a key component of my role as a server was to deliver 5 star services to a very diverse clientele enjoying their ski vacations in a world class setting. • Provided a flexible and authentic service approach to all guests, whether local, affluent, or celebrity oriented. • Ongoing training with wine pairings and craft beer.

• Strong skill set in setting the tone of the guest arrival/departure experience. Received a 97% score on a blind Forbes evaluation. • Conversational and naturally friendly; utilized strong listening skills to assess guest needs and preferences, and how our team can exceed expectations to make their stay personally memorable • Strong recurring training provided by parent company (Hilton Worldwide) to value selling, personal service, presentation, appearance, and comprehensive knowledge of both the property and destination.

• Worked as Server both before and after college graduation. Widmer is an industry leading craft brewery and distributor. • Completed the ‘Beer School’ training program that focused extensively on recipe knowledge, brewing process, and distinctions of the Widmer product versus the competitive landscape.