Feb 2020 — Feb 2024
Marketing Director Fractional · Shoreline Property Group
• As the marketing lead for SPGLUX, a newly launched luxury subbrand, I spearheaded marketing efforts that resulted in a 20% YOY increase in high-value property transactions.
• Developed a comprehensive top-of-funnel strategy that increased lead generation by 65% and boosted website traffic by 230%, significantly enhancing customer acquisition efforts.
Mar 2023 — Sep 2023
Marketing Director Full-Time · One Golden Thread
• Orchestrated a go-to-market strategy for new product launches, resulting in a 20% increase in adoption within the first quarter.
• Launched and executed a multi-channel marketing strategy that improved customer lifetime value by 12% and repeat purchase rates by 18%, using integrated data analysis and AI methodologies.
• Focused on elevating ethical business practices while improving transparency in decision-making and operations
Apr 2019 — Jan 2020
Brand Director · FairPlay Brand
• Pioneered partnership and licensing strategies that expanded FairPlay Brand's market reach, and curated high-profile collaborations, significantly enhancing brand visibility and appeal.
• Guided product and marketing initiatives for licensed products with a keen eye on brand consistency, contributing notably to the brand's profitability and reputation in the market.
Feb 2018 — Feb 2020
Brand Director · Publish Brand, Inc.
• Drove enhanced product narratives and online presence across 37 collection launches, achieving an 87% sell-through rate and a 3.4% e-commerce conversion rate.
• Cultivated strategic partnerships, enhancing brand reach and market penetration, and contributing to co-marketing initiatives that drove visibility and sales.
• Re-established Publish Brand as an influential presence in the apparel industry, significantly enhancing brand equity and profitability.
Feb 2018 — Jan 2020
Digital Marketing & E-Commerce Director · Publish Brand, Inc.
• Spearheaded transformative digital marketing strategies, resulting in a 40% surge in online sales and a substantial 35% increase in website traffic through targeted advertising and customer engagement initiatives.
• Executed the optimization of the Shopify e-commerce platform, leading to a 50% growth in online sales, while innovative email marketing strategies via Klaviyo boosted email engagement and revenue by 60%.
Aug 2016 — Sep 2017
Director of Marketing And Development · Oakshire Trading Co., LLC
• Spearheaded the development and management of 8 product lines in regulated sectors, adeptly navigating regulatory challenges and implementing effective identity strategies to enhance brand differentiation.
• Innovated manufacturing and operational processes to seize B2B opportunities, significantly boosting revenue through the expansion of white label services and the strategic utilization of ISO lab capabilities.
Jan 2014 — Dec 2016
Owner, Operator · Balboa Vape
• Founded a premier retail destination and community hub, achieving notable brand recognition and a 40% annual revenue increase through strategic planning and advocacy.
• Enhanced operational efficiency and customer retention by 30% and 25% respectively, through innovative systems and community engagement.
Mar 2010 — Jan 2014
Director of Operations · FIND Art Media Creative Agency
• Streamlined gallery operations and magazine production, contributing to an 800% revenue increase and a successful national art tour that expanded brand recognition.
• Led the digital transformation, improving online sales and user experience, and fostered team creativity and collaboration for overall success.
Feb 2012 — Feb 2013
• Led community engagement initiatives, expanding volunteer networks and implementing key campaigns that significantly raised cancer prevention awareness among youth.
• Coordinated global events and partnerships, enhancing foundation visibility and support through strategic collaboration and innovative program development.
Jun 2007 — Feb 2012
Senior B2B Customer Service Representative ·
Quiksilver• Managed key accounts, ensuring exceptional support for sales representatives and wholesale accounts, significantly contributing to client retention and satisfaction.
• Contributed to marketing projects and non-profit initiatives, expanding my role beyond customer service to include campaign strategy and community engagement.
• Acquired a deep understanding of the apparel industry, setting the foundation for future leadership positions in marketing and brand management.
