Scotty Barth

- Initiated the expansion of Gura Gear's international wholesale network by establishing distribution partnerships in Europe and Southeast Asia - Further developed Gura Gear's brand identity by determining the brand's Core Values and defining each of those values - Created & implemented an entirely new multi-tiered wholesale pricing structure - Drafted a comprehensive set of operational guidelines for wholesale business development - Designed the layout, style, direction, and copy of wholesale sales/marketing collateral

- Directed the global wholesale business and expansion for 4 brands - MOMENT, Long Weekend, Module 8, and Lab22 - each with their own unique brand identities, product lines, distribution & wholesale partners, market strategies, customer demographics, etc. - Created & implemented market strategies and operational guidelines, increasing efficiency and effectivity - Increased the global wholesale network of each brand by 3x through new wholesale partnerships - Increased wholesale revenue by 186%

• Transformed the business by building a scalable international distribution & wholesale structure. • Created all internal & customer-facing policies, procedures, processes, agreements, and guidelines, such as: • Pricing structure, Dealer MAP Policy • Financial & product forecasts • Operational standards & processes • International distributor agreements • Entirely new & scalable SKU system, packaging, labeling, logistics standards & guidelines • Marketing & branding guidelines ◦ Established distribution in 60+ countries ◦ Directly managed & supported all distributor & wholesale partners

• Brokered a variety of commercial lease agreements in multiple channels, such as: ◦ National restaurant chains ◦ Industrial ◦ Office • Designed & executed marketing campaigns

• Collaborated with the company's largest partner organizations to design & execute strategic campaigns to increase membership engagement with platform • Designed analytical methodology to identify organizations with the greatest potential for significant membership engagement & contribution

• Redesigned brand image & public presentation (logo, website, all branded materials) • Recreated & updated marketing strategy to increase demographic reach & relevancy • Created marketing guidelines to improve & align all marketing output for all dealerships under the umbrella • Sponsored local charities, public events, sports teams, small businesses, etc.

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Increasing global brand alignment by working closely with each of our international subsidiaries located in Switzerland, Japan, Canada, Mexico and China.