Scott Massey

Creative Director/Designer · nohawk

Ventura, CA

In My Own Words

Recently returned from a ten year stint on the West Coast. My practice combines the work ethic of a New York design studio with the free thinking vision of an experimental animation studio from California. Design experience and education on both coasts have contributed to a methodology that is driven by research, ideation, and formal explorations. In my career, I’ve been lucky to collaborate with some of the top leaders/thinkers in the fashion, surf, music, art, and technology industries. Whether from an internal or external position, my role has been to help push the brands into new circles, sometimes by taking a critical look back at their history to discover/rediscover that initial spark from inception. While other times it requires the whole group to ask the question "what if..." Either way its a process I take seriously, yet with a playful demeanor.

Work Experience

Creative Director/Designer

nohawk

2008 – Present

Acting as an outside resource for in-house art departments and agencies, big and small, to help fully develop and execute special projects, brand development, and implement graphic systems. Projects have included book design, show packages, event graphics, systems development for digital/print campaigns, and seasonal concept designs for merchandise.

Freelance Creative Director

MTV

2016 – Present

Tasked with creating identities/show packages for some of MTV’s most infamous shows from then and now, staying close to the energy of the original while putting a contemporary spin on them. Directed campaigns for the VMAs; 360 campaign that covered photo shoots for key art, Out of Home deliverables, TV spots, motion graphics (both storyboarding and directing outside agencies), environmental and digital executions. Responsible for introducing seasonal concepts and art for MTV merchandise to be produced by outside vendors.

Freelance Art Director

Outerknown LLC

2017 – 2018

Joined the team to develop a visual language that would unify their digital and print campaigns for Spring and Summer 2018. We took a slightly more graphic approach to the way assets were delivered, utilizing specific color palettes per season and a more refined typographic system. The release of the S.E.A. store, required the creation of a memorable campaign to mark the use of highly recycled materials used throughout new products, as a result a more human/nature inspired photoshoot was executed, along with a scalable system for digital platforms. While working directly with key leadership, a publication was concepted, curated, researched, and designed to help promote OK's call to arms for Preferential Tariffs for Benefit Fibers. Known as the Blue Book, it is an initiative to influence legislation supported by Levis' with the hopes that companies will receive support and encouragement to act more responsibly by sourcing beneficial fibers.

Art Director

Patagonia, Inc.

2014 – 2016

Established an editorial voice for Patagonia Books that was unique to the content while reflecting the ethos of the brand. Created systems/visual languages to support the release of books, films, and events produced by Patagonia. Established and further developed the visual language for all Patagonia's brand campaigns (print, web, film/events, and catalog). Provided art direction for all surf deliverables, including catalogs, films, look books, online and in-store activations.

Art Director

Surfer Magazine

2012 – 2014

Working with a small studio setting, redesigned the editorial system for the world renowned publication, which allowed for form to reflect the tone of photography and content. Designed/directed all collateral for Surfer events: which included films, merchandise, contests, award shows, and co-sponsored forums. This entailed logo/systems design, in addition to motion graphics, environmental, and seasonal merchandise. The work created for Surfer was awarded both for editorial design by Print Magazine but also for our motion graphics and video package created for several of our events and films.

Senior Designer

Quiksilver

2007 – 2010

Responsible for developing graphic languages for Quiksilver and ROXY sponsored events, ie. The Eddie, RX Surf & Snow Jams, as well as all major Bus Tours and music happenings . Assisted both marketing teams by developing and pushing forward the brand in the core sports and main stream market by creating campaigns that would flow across digital/print and outdoor platforms. Developed unique patterns/artwork to be utilized by M&D for seasonal products, ie. snow jackets, wetsuits, tee shirts, board shorts, snowboards and skateboards.