Scott Mailheau

SEO & Content Marketing Manager

SALT LAKE CITY | United States

Skills

No information

Interests

Renewable energy

Sustainable food cycles

State & national parks

Industries

Creative Agencies

Lifestyle

Outdoor

Run

Skate

Snow

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In my own words

— Scott

Experienced Digital Marketing Manager with a demonstrated knowledge of the marketing and advertising industry, combining critical analysis with creative design plus a dedication to detail.

Skilled in Market Research, Strategic Planning, Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO), Client Relations, Project Management, and Integrated Communications including Copywriting and Content Development across all platforms. Driven marketing and communications professional with an interest in emerging technologies and business trends, a passion for the outdoors, and a desire for continued personal and professional growth.

Trajectory

Nov 2019 — Now

SEO & Content Marketing Manager · Firetoss

Aug 2018 — Jul 2019

Digital Marketing Specialist · Big Leap

Performed thorough search engine optimization and conversion rate optimization audits to identify key improvement points for client websites. Researched, analyzed and recommended keywords using SEO tools such as Moz, SEMRush, Google Search Console and Google Adwords. Wrote and edited blog posts, on-site content, metadata, and social media posts optimized for keywords based on an SEO-focused content marketing strategy incorporating the nuances of writing for different audiences. Identified and analyzed key marketing metrics to evaluate campaign and individual post performance, optimizing tactics to ensure objectives are met.

Sep 2016 — Sep 2018

Board Member · Riverside State Park Foundation

Event marketing, social media communications, website, and content development, and strategic planning. All activities benefit Riverside State Park users, park staff, and associated nonprofits.

Jul 2014 — May 2018

Account Executive · Thinking Cap Communications & Design

•Produced branded copy according to client-approved weekly and monthly content calendars for on-site, blog, social media, and print formats. •Proposed, developed, implemented and owned strategic PR, marketing, and advertising campaigns to drive client growth. •Proactively built and maintained long-term and day-to-day relationships with clients, media, and industry contacts.