Scott Litherland

Senior Director of Creative and Social Media

Port St. Lucie | United States

Skills

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Interests

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Industries

Bike

Golf

Dive

Creative Agencies

Fishing

Lifestyle

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In my own words

— Scott

Computer Knowledge: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe DreamWeaver, Adobe Flash, Adobe Fireworks, Apple Final Cut Pro, Apple Motion, Apple DVD Studio Pro, Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Apple OSX and OSX Server Certified Technical Coordinator Experience Summation Creative direction/team management – Facilitated relations between client and agency, creation and presentation of marketing strategies, creative concepts and budgets, as well as managing creative teams (6–30 associates).

Photo creative direction – Extensive location, studio, product and fashion/lifestyle shoots. Hired and directed photographers, stylists, producers, product/food stylists as well as talent (children, adults and animals).

Video/TV creative direction – Domestic and international. Extensive location, studio, product and fashion/lifestyle shoots. Hired and worked with directors, producers, people/product/food stylists as well as talent (children, adults and animals).

Package/POP design – All shapes and sizes.

Marketing direction – conception and creation of creative and productive marketing initiatives while remaining consistent to the brand and staying within budget constraints.

Job traffic systems – Set-up routing, sourcing and archiving of job networks within in-house art departments and ad agencies.

Strong print background – Ran printing presses, purchased printing (small jobs thru 120 page catalog/brochures) and done dozens of press/color checks with printers.

Pre-press background – Troubleshooting at pre-press stage of jobs. Solving problems before job goes on press.

Copywriting experience, QC/proofreading/editing experience, media purchasing and management (print, web, TV and radio).

I have won multiple Addy and HSMAI awards. Portfolio and references available upon request.

Trajectory

Nov 2021 — Now

Senior Director of Creative and Social Media · Spot Pet

Provide strategy, oversight, support, mentoring, creative direction for brand creative and social media teams. Conception and design of B2B and B2C materials and assets for UX/UI, print, landing pages/microsites and other brand materials for Spot Pet Insurance and our customers. Conception, editing and design of all videos and assets for Spot. Also maintain multiple agency and contractor relationships.

Aug 2001 — Now

Creative/Art Director (Freelance) · Multiple Companies

Conception and design of print, UX/UI and social branding and campaigns for clients, agencies and in-house art departments from Southern California to South Florida, Atlanta and Dubai. Industries included surf/action sports, travel/hospitality, retail and more. With some clients I have also responsible for creative department management. Past clientele include: Toshiba Medical, One Kreate, BBDO, Ogilvy & Mather, Westfield Malls, Hobie, Sanuk, Ambiguous, Anarchy/Angel Eyewear, Bolle, TYR, Surf Expo, Haro, Nissan, Atlantis The Palm-Dubai, Coca-Cola, MetLife Investors, Pioneer Electronics, PacifiCare, IBM, American Express, Access Beverage, Thales, DMG World Media and Sea Escape

Sep 2020 — Nov 2021

Creative Director · Weiss Ratings/Crypto

Provide strategy, oversight, support, mentoring, creative direction for brand creative team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Weiss Ratings/Weiss Crypto and our clients. Conception, editing and design of all videos and assets for Weiss. Also responsible for sales videos and pitch decks/graphics for sales present

Apr 2019 — May 2020

Creative Director - Creative & Brand · Kofax Software

Provide strategy, oversight, support, mentoring, creative direction for brand creative team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Kofax and our clients. Conception, editing and design of all videos and assets for Kofax. Also responsible for sales videos and pitch decks/graphics for sales presentations.

Dec 2017 — Apr 2019

Creative Manager · Seismic Software

Provide strategy, oversight, support, mentoring, creative direction for brand creative/video team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Seismic and our clients. Conception, editing and design of all videos and assets for Seismic and our clients. Also responsible for sales videos and pitch decks/graphics for sales presentations. I am the creative representative for Seismic with our clients.

Aug 2016 — Mar 2017

Associate Creative Director · Epsilon Advertising

(layoffs) Provide oversight, support, mentoring, creative direction for Art Directors/Graphic Designers/Production Artists for web, email and print. Assist in organizing portfolio/ graphics team workload. Manage creative team process. Assist portfolio team in client revenue growth and marketing strategy. Lead in campaign development and template designs. Key presenter for client presentations as well as creative development of presentations and client marketing support materials.

Apr 2012 — Oct 2015

Creative Director · Petco/Unleashed/Pooch Hotels

Hands-on direction of award-winning creative team in conception/execution of compelling web, print and social campaign work. Mentored and lead art directors, designers, web/social teams, copywriters, traffic coordinators, photographers and freelancers. Also responsible for development, implementation and management of in-house photography studio. Responsible for creation and alignment of all brand creative across all channels including marketing print materials, web, photography, TV and radio media, in-store and private brand initiatives with client/merchant strategy while incorporating marketing strategies that I help create. Effectively achieve these objectives across all media types through strategic and creative solutions while maintaining cohesive, brand-driven solutions.

Jan 2010 — Mar 2012

Senior Creative Manager · Office Depot

Creative department and design management. Conception, design and approval of all in-store and online strategies, creative materials and photography. Daily duties included working cohesively with the marketing department, creative and web teams, merchants, program managers, production managers, directors, vice presidents and vendors within the Office Depot corporate environment to ensure the best and most cohesive communication experience for the consumer.

Jan 2007 — May 2008

Creative Supervisor · The Home Depot

Creative department management. Conception and design of marketing materials and photo art direction within the Home Depot corporation as well as team management. Daily collaboration with program managers, copy writers, designers, art directors, production managers, directors, vice presidents and vendors within the Home Depot corporate environment.