Scott Koerner

Portland | United States

Skills

No information

Interests

Music

Art

Sustainability

Eco-friendly

Industries

Lifestyle

Skate

Snow

Surf

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In my own words

— Scott

Experienced Marketing Manager with a proven track record of building successful brand and marketing programs.

Skilled in collaborating with endemic brands, launching men's and women's lifestyle segments, and managing athlete contracts and careers. Adept in product ideation, seasonal brand story development, and marketing asset creation for social, digital, video and print. Solid experience in building relationships with non-profit partners, initiating community involvement narratives, and creating compelling brand narratives that drive consumer engagement.

Notable achievements include: Building the Dakine Skate Accessories program from scratch. Launching collaborations and SMU products with endemic brands such as Thrasher and Independent Trucks. Initiating and bringing to the consumer the Tactics “Ride-On” recycling program. Ideating, supporting and working through the Warm Springs Native American Reservation skate park rebuild. Inventing and bringing to market the Dakine “Party Bucket”.

Trajectory

Nov 2001 — Sep 2017

Brand, Marketing and Athlete Manager · Dakine

Working at Dakine, I was faced with a myriad of job requirements that allowed me to become a multi-faceted Brand and Marketing Manager. Daily, I would be challenged creatively, to work across the different categories with their respective teams bringing the seasonal stories and products to life, solve problems and inspire those I worked with to think bigger. As my job evolved I began to take on a more creative concepts/project manager role that enabled me to find my passion of storytelling. Throughout my career I began to realize that I was becoming a mentor to the newer co-workers helping them acknowledge Dakine’s history and changing brand message.