Scott Kaier
Co-Founder and Director of Public Relations · Formidable Media
Longmont, CO
In My Own Words
Co-Founder and Director of Public Relations at Formidable Media, I a former Senior Account Executive and Business Development Officer for Verde Brand Communications. I was previously the PR lead at Kelty, Sierra Designs and Ultimate Direction; and before that helped lead the boutique PR and communications firm Pale Morning Media. I worked in the trenches in bike shops since college and am an avid cyclist, runner and skier.
Contact: scott@formidable-media.com; 802.238.7577
Work Experience
Co-Founder and Director of Public Relations
Formidable Media2018 – Present
Formidable is a new media agency based in Longmont, Colorado, born from two outdoor industry veterans helping a small, select group of clients achieve new heights in consumer reach, public relations exposure, trade show impact, event execution, social media strategy, content marketing, and creative services. With nearly 50 years of combined experience in public relations, both print and digital media, and outdoor industry brand building, Formidable brings the best of both sides of the communications world together in a new agency concept, laser focused on elevating great brands in every way. They spend hundreds of days each year authentically using the products they talk about on top of daily work on the cutting edge of new media.
Senior Account Executive
Verde Brand Communications2015 – 2018
Managing all aspects of media outreach, client relations, business development and strategy execution for several brands spanning the outdoor, bicycle, lifestyle, fitness and running markets.
Public Relations Manager
American Recreation Products2011 – 2015
Managing media relations and strategic communications for Kelty, Sierra Designs, Slumberjack / SJK Hunting, and Ultimate Direction. At American Recreation Products, I’ve managed media relations and strategic communications for Kelty, Sierra Designs, Slumberjack / SJK Hunting, and Ultimate Direction. As the in-house public relations manager, I have crafted the dialogue behind these influential brands and gained valuable insight into their competitive market positions while contributing to their short and long term strategic goals.
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