Scott Hofford
Creator of Iconoflage · Freelance
Eugene, OR
In My Own Words
I transform brand heritage into engaging visual experiences through Iconoflage® (iconoflage.com), a proprietary art form that weaves intricate storytelling into architectural installations and commercial applications.
Each Iconoflage piece begins with thorough research into your brand's heritage, culture, and vision. I transform these stories into sophisticated visual narratives that invite ongoing discovery. From corporate headquarters and sports venues to premium retail environments, my work helps established brands celebrate their legacy in meaningful, impactful ways.
Please feel free to reach out if you'd like to discuss how we can transform your brand's heritage into engaging visual experiences that create lasting connections with your audience.
Work Experience
Brand Heritage Designer | Creator of Iconoflage®
Freelance2010 – Present
• Creator of Iconoflage® - a proprietary visual storytelling art form that transforms brand heritage into architectural installations and commercial applications. • Logo and brand identity design for established brands across corporate, sports, and retail sectors. • Illustration and pattern development for apparel, packaging, and environmental graphics. • Strategic design solutions including WordPress websites and digital assets.
Graphic Designer
Revolution Design Group2023 – 2024
I provided conceptual design, focusing on branding, website, and packaging designs that made the client's brand stand out. While the clientele ranged from large global brands to small local shops and everything in between, my effort was always pushing myself to give my best. When the web manager was out, I oversaw website development and worked with the developers to ensure the final product matched the initial design and included the desired functionality.
Creative Project & Design Manager
Arcimoto2022 – 2023
• Established a project management system for the creative team, improving, prioritization, organization, and scheduling • Spearheaded establishing branding guidelines and redesigning collateral to produce a cohesive visual identity
Graphic Designer
Arcimoto2020 – 2022
• Designed branding and marketing collateral for digital and print media • Designed vehicle vinyl packages increasing interest and saleability
Graphic Designer
Will Leather Goods2020 – 2020
• Manage all graphic design for the company - website, email, catalogs • Manage and merchandise e-commerce (Shopify) website • Created pitch-decks that helped sales team sell tens of thousands of units to large chain retailers • Product design - mainly for athletic (golf and sport-lifestyle) belts • Direct photoshoots of new product • Work closely with CEO to maintain a consistent brand voice
Marketing Specialist
Willowood USA2018 – 2019
• Manage branding and marketing design, maintain and submit new product registrations. • Created system to streamline filing for new registrations and registration renewals. • Built digital databases to collect all forms, applications, and supporting documents for products and their registrations.
Lead Graphic Designer
Creative Media Group2011 – 2017
• Account manager and graphic designer for most of the agency’s clients. • Persistently managed multiple projects simultaneously meeting or beating project deadlines. • Expanded my design skill set to make myself more valuable for the agency and provide more solutions for clients.
Web Assistant, Graphic Designer
Brooke Communications2011 – 2011
• Designed web ads • Assisted in website management posting and editing news stories • Designed branding that attracted a new, younger audience. • Designed new marketing material for sales team which helped on-board new customers. • Designed a more functional company website.
Bellman
Hilton Eugene and Conference Center2008 – 2009
Bellman, Valet, Shuttle Driver, Concierge, and other random jobs that needed assistance
Education
University of Oregon
2006 – 2008
