Scott Birke
Senior Publisher · Finder
Collingwood, ON
In My Own Words
A passionate and experienced leader, content director and SEO with over two decades of editorial management and staff management experience. HIGHLIGHTS: EXPERIENCE AND QUALIFICATIONS • Proven keyword-based content direction and strategy • Results-based organic growth using on-page SEO and off-page SEO • Remote-managed an international staff of 9 in 6 different cities (New York, Denver, London, Toronto, Edmonton, Vancouver) • Proven experience managing branded content and client- expectations • Intimate understanding of affiliate marketing strategies with organic content to drive revenue • Advanced knowledge of SEO tools (Ahrefs, Google Search Console, Google Analytics, Google Datastudio) • Strong knowledge of Wordpress CMS • Confident presenter and leader • Former magazine editor and editorial director with meticulous attention to detail
Work Experience
Senior Publisher
Finder2019 – 2023
Canada Area
Responsible for driving organic traffic growth in Canada chiefly through SEO and content direction. Finder currently has offices in Sydney, New York, London, Manila, Wroclaw and Toronto.
Growth Manager, Americas
Finder2021 – 2023
Ontario, Canada Growing Finder's footprint for finance content in North America, South America and Central America. This role is in addition to my current role as Senior Publisher at Finder Canada.
Director, Content Operations
VerticalScope Inc2015 – 2019
Canada
Directed content strategy and written sponsored content for VerticalScope's in-house content agency, Geared Content Studios, including its paid content's social media distribution. Developed and fulfilled content-related ad products for the sales team resulting in unprecedented year-over-year growth for the company. Also directed editorial and affiliate content for a rapidly growing portfolio of verticals including technology, sports, collectibles and more. Reported to the VP, Content.
Group Editorial Director
SBC Media2014 – 2015
Canada Area
Directed content strategy--print, online and social media--for Canada's leading action sports media publisher, which included Snowboard Canada, SBC Skier, SBC Ski & Snowboard Resort Guide, Snowboard Canada's Women's Annual, SBC Business, SBC Skateboard.
Duties included the management of staff and freelance contributors, budgets and forecasting, writing, editing, and working with SBC Media's advertising, circulation, promotion and production departments to ensure all company goals were exceeded.
Editorial Director, Winter Media
SBC Media2012 – 2014
Directed the editorial of winter titles and websites at SBC Media, which included Snowboard Canada / SnowboardCanada.com; Snowboard Canada's Women's Annual / SBCwomen.com; SBC Skier / SBCskier.com; and SBC Ski & Snowboard Resort Guide / SBCresortguide.com--and their respective social media programs.
Editor, Snowboard Canada Magazine / Snowboardcanada.com
SBC Media2008 – 2014
Toronto, ON
Responsible for all editorial for both Snowboard Canada Magazine and Snowboardcanada.com and its video properties. Duties include writing, editing, management of staff and freelance contributors, budget management, and creating and managing a social media plan for both. Respected worldwide, Snowboard Canada is the country's leading snowboard magazine and snowboard website with 60,000 circulation per issue and reach of over 200,000 readers per month.
Took the country's most successful snowboard media property from its sole print focus and developing its online property, SnowboardCanada.com into one of the world's most successful snowboard sites.
Managing Editor, Snowboard Canada Magazine
SBC Media2006 – 2007
Managed editorial (including writing, editing and story assignments) at Snowboard Canada and Snowboardcanada.com, as well as contributors for both.
Editor, Whistler Blackcomb Magazine / SBC Business Magazine (Special Projects Editor, SBC Media)
SBC Media2003 – 2006
Handled all editorial--story assignment and contributor management, editing, writing, photo editing--for SBC Business Magazine and Whistler Blackcomb Magazine.
Associate Editor, Snowboard Canada Magazine
SBC Media2005 – 2006
Assisted the editor with all editorial duties (including writing, editing, story assignments and freelance contributor management) at Snowboard Canada and Snowboardcanada.com.
Editor, Whistler This Week
North and West Voice Publishing2000 – 2003
As founding editor, I created a new weekly paper in Whistler with a guest- based, recreation and entertainment focus.
News Editor, Sea To Sky Voice
North and West Voice Publishing1999 – 2000
Covered news, politics and features for the Whistler-based newsweekly through writing and coordinating the work of freelance contributors.
The Ontarion, The University Of Guelph's Independent Student
