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Sasha van Pallandt

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Media Specialist for Snap, Inc | Bookworm | Obsessive Hiker
San Juan Capistrano | United States

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Creative Agencies
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In my own words

Sasha

<p><p>Cross-functional team leader and strategic powerhouse with a passion for integrated campaigns that drive brand awareness and revenue growth.

Operationally-minded and proactive self-starter pursuing excellence in media marketing and production, data analytics, and vendor management. Dedicated to bridging the gap between innovative ideas and their target audiences. Specializing in:<br /></p></p><p><ul><li><p>Campaign Production | Planning | Ops</p></li><li><p>Brand Management | Strategy </p></li><li><p>Media Planning | Buying</p></li><li><p>Project Leadership | Scope &amp; Definition </p></li><li><p>Content Creation | Copywriting</p></li><li><p>Out-of-Home (OOH) Advertising</p></li><li><p>OTT &amp; CTV Media </p></li><li><p>Linear Television</p></li><li><p>Radio &amp; Podcast Broadcasting</p></li><li><p>Print Media</p></li></ul></p>

Trajectory

Jun 2021 — Now
Media Specialist for Snap, Inc · Snap, Inc.
Nov 2020 — Jun 2021
Marketing Director and Design Consultant · Select Advisors Institute
Marketing and Brand consulting for high-wealth financial firms. Create marketing strategy, brand and messaging for multiple financial and business firms. Develop social media strategy and create content for weekly postings utilizing HootSuite. Email Campaigns and website development. Copywriting white papers, blogs and articles. Create inMail campaigns for lead generation. SEO and keyword site audits. YouTube content creation and posting. Design critique and recommendations. Create PowerPoints, Google Slides, and lead presentations. Analytics for realtime results.
Aug 2016 — Jun 2021
Director, Lewis County, Washington · Shemet Farms
Managed single-family business. Launched successful rebrand of entire estate with a focus on organic produce. Developed business plan utilizing new communications channels to ensure increased visibility. Streamlined timing and cut extraneous costs. Worked collaboratively with outsourced agricultural companies and managed all business relationships. Prepared documentation for government agencies and studied environmental impact of product. Worked with local community to ensure needs of farm workers were being met.
Feb 2016 — Aug 2016
Global Studio Manager · Pacific Investment Management Corporation
Managed a team of in-house and outsourced creatives at West Coast, Australia, and Pac-Asia offices. Also managed East Coast and European offices when second studio manager was out. Increased deadline efficiency and managed projects from inception to final print or digital launch. Trained all incoming hires in new agency software. Proofreader.
Oct 2008 — Feb 2016
Project Manager, Traffic Manager · Sprint PrePaid Group
Management and coordination for print campaigns (large and small format), social media campaigns (Instagram, Twitter, Vine, Facebook), and digital campaigns. Also support for large events such as WNBA, Boost Mobile Rock the Bells concerts and Virgin Mobile FreeFest concerts. - Awarded: All-Hands Recognition in 2013
Aug 2006 — Oct 2008
Studio Manager · Blue C Advertising
Clients: Toyota, Monster Drink, The Irvine Company, American Racing, OC Fair, Wahoo's Fish Taco, 3M Unitek • Managed team of production artists, graphic designers, web developers, and freelancers. Organized team-building events and ensured optimal work flow processes. Copywriter and proofreader.
Apr 2005 — Aug 2006
Traffic Manager, Production Manager, Copywriter · Mindshare Creative
Clients: GE Money CareCredit, Guthy-Renker, Boot Barn, CHOC Hospitals, OC Baron's Ball • Organized schedules, workload, and budgets for web developers, art directors, creative directors, production artists, freelancers, and account services.
Apr 2001 — Mar 2005
Marketing and Public Relations Associate · Pacific Symphony Orchestra
Implemented audience retention programs and coordinated special events. Copywriting for materials including radio scripts, direct mail campaigns, press releases and event program book. Coordinated with designers, newspapers, symphonic and pop artists, print production, and direct mail vendors.

Activity

Education history

Duke University logo

Duke University

Bachelor of Arts | 1996 - 2000

Connections

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Erica Cahn


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