Sasha van Pallandt
Media Specialist for Snap, Inc · Snap, Inc.
San Juan Capistrano, CA
In My Own Words
Cross-functional team leader and strategic powerhouse with a passion for integrated campaigns that drive brand awareness and revenue growth. Operationally-minded and proactive self-starter pursuing excellence in media marketing and production, data analytics, and vendor management. Dedicated to bridging the gap between innovative ideas and their target audiences. Specializing in:
Campaign Production | Planning | Ops
Brand Management | Strategy
Media Planning | Buying
Project Leadership | Scope & Definition
Content Creation | Copywriting
Out-of-Home (OOH) Advertising
OTT & CTV Media
Linear Television
Radio & Podcast Broadcasting
Print Media
Work Experience
Marketing Director and Design Consultant
Select Advisors Institute2020 – 2021
Marketing and Brand consulting for high-wealth financial firms. Create marketing strategy, brand and messaging for multiple financial and business firms. Develop social media strategy and create content for weekly postings utilizing HootSuite. Email Campaigns and website development. Copywriting white papers, blogs and articles. Create inMail campaigns for lead generation. SEO and keyword site audits. YouTube content creation and posting. Design critique and recommendations. Create PowerPoints, Google Slides, and lead presentations. Analytics for realtime results.
Director, Lewis County, Washington
Shemet Farms2016 – 2021
Managed single-family business. Launched successful rebrand of entire estate with a focus on organic produce. Developed business plan utilizing new communications channels to ensure increased visibility. Streamlined timing and cut extraneous costs. Worked collaboratively with outsourced agricultural companies and managed all business relationships. Prepared documentation for government agencies and studied environmental impact of product. Worked with local community to ensure needs of farm workers were being met.
Global Studio Manager
Pacific Investment Management Corporation2016 – 2016
Managed a team of in-house and outsourced creatives at West Coast, Australia, and Pac-Asia offices. Also managed East Coast and European offices when second studio manager was out. Increased deadline efficiency and managed projects from inception to final print or digital launch. Trained all incoming hires in new agency software. Proofreader.
Project Manager, Traffic Manager
Sprint PrePaid Group2008 – 2016
Management and coordination for print campaigns (large and small format), social media campaigns (Instagram, Twitter, Vine, Facebook), and digital campaigns. Also support for large events such as WNBA, Boost Mobile Rock the Bells concerts and Virgin Mobile FreeFest concerts. - Awarded: All-Hands Recognition in 2013
Studio Manager
Blue C Advertising2006 – 2008
Clients: Toyota, Monster Drink, The Irvine Company, American Racing, OC Fair, Wahoo's Fish Taco, 3M Unitek • Managed team of production artists, graphic designers, web developers, and freelancers. Organized team-building events and ensured optimal work flow processes. Copywriter and proofreader.
Traffic Manager, Production Manager, Copywriter
Mindshare Creative2005 – 2006
Clients: GE Money CareCredit, Guthy-Renker, Boot Barn, CHOC Hospitals, OC Baron's Ball • Organized schedules, workload, and budgets for web developers, art directors, creative directors, production artists, freelancers, and account services.
Marketing and Public Relations Associate
Pacific Symphony Orchestra2001 – 2005
Implemented audience retention programs and coordinated special events. Copywriting for materials including radio scripts, direct mail campaigns, press releases and event program book. Coordinated with designers, newspapers, symphonic and pop artists, print production, and direct mail vendors.
