May 2015 — Now
Freelance Graphic Designer · Sarah Welsh Design
As a freelance graphic designer, I have experience in creating visual concepts with the use of multiple computer software such as Adobe Photoshop, Adobe Illustrator, and InDesign.
The services I have provided in the past and am able to provide in the future include, but are not limited to:
• Logo design
• Flyer, poster, web, pamphlet, etc..., design
• Illustrations
• Developing overall layouts and visual designs
To further my freelance services, I have a formal education in fine arts and consistently create commisioned pieces utilizing traditional, non-digital platforms and mediums.
Jan 2018 — May 2018
Head of Graphic Design · McDonald's
• Casper's Company Franchise Group
• Created new packaging concepts in order to communicate and increase the volume of millennial consumers
• Developed promotional materials to be utilized through both digital and traditional channels in order to increase a social media following, awareness, and repeat visits, therefore, increased ROI
• Specifically focused on how McDonald's could engage and convert educated and more affluent millennial
• Followed strict brand guidelines and met the close-set deadlines
• Presented information strategically in order to articulate information and combat the negative brand perception
Oct 2017 — Jan 2018
Marketing & Events Associate · iTREKKERS Outdoor and Adventure
• Analyzed demographic and lifestyle trends increasing marketing precision and higher ROI
• Managed and scouted location opportunities
• Conveyed information effectively to various stakeholders increasing the volume of returning customers and a large increase in sales
• Provided feedback and developed innovative new ways to adapt, promote, and generate brand recognition resulting in increased customer demand
• Assisted outdoor events start-up in increasing sales and restructuring the business model
• Increased brand awareness using guerrilla marketing and digital communications
• Participated in marketing brainstorming sessions
Aug 2017 — Dec 2017
Marketing, Design, & Social Media Management Intern · Prospera Realty & Property Management
• Assist with capturing and analyzing social media metrics/Capitalize on trends through our social media accounts
• Participating in online outreach and promotion
• Monitor analytics with social media team to identify viable ideas
• Create engaging blog and social media content
• Assist in the general distribution of promotions and media alerts
• Provide content creation for all of our company social media accounts, including organizing cross-platform content strategies
• Develop new social media campaigns, considering our clients’ needs and their specific industry
• Perform research into our clients’ industries and provide actionable tips and advice for expanding their knowledge in the real estate industry
Jan 2017 — May 2017
Marketing & Social Media Management Intern · Stridis Media Group
• Administrate the creation and publishing of relevant, original, high-quality content
• Create a regular publishing schedule
• Promote content through social advertising
• Communicate a company's message on different platforms
• Setting up and optimizing company pages within each social media platform
Sep 2016 — Dec 2016
Marketing & Social Media Management Intern · Glazer Children's Museum
• Create media alerts and press releases for museum events
• Produce content for all of the company's social media accounts, using applications such as Buffer (Facebook/ Twitter), and ConstantContact (emails)
• Monitor social channels for trending news, and ideas
• Create museum flyers, brochures, and graphics for publics
• Assist with capturing and analyzing social media content and posts
