Sarah Schwennsen

Directed and inspired a team of product, textile, and tech designers to create 17 collections/year Set direction seasonally including color, concept, key outfits, and volume drivers Responsible for building design infrastructure to grow the internally designed product to 95% of total company · Launched new product initiatives and designer collaborations as well as new brand concepts · Created and developed denim fits, fabrics, and wash assortment for wall and fashion styles · Responsible building design infrastructure from scratch to a team of 10 designers/10 graphic artists · Traveled globally for market/trend research and product development for all categories · Created inspiring trend presentations for entire company that set the direction for the season · Developed concept and outfit stories for stores and ecommerce including initial direction for mailers · Store count grew from 135-300 +during my tenure

Strategically designed active wear collection including color, fabric, and print development · First collection to be placed in Nordstrom’s and Dillard’s stores · Developed new eco friendly performance fabric for the fitness collection

Directed all functions of the company in research and design including graphics, sample and pattern makers Designed 3 different brands including Marika, Balance Collection, and Shiva Shakti which included performance, yoga, and lifestyle apparel · Strong partnership with cross functional teams of sales, merchandising, marketing, and product development

Set direction of color, concept, and silhouette direction for the 64 contemporary Rampage stores Developed exclusive product with vendors along with merchant team

Created, designed, and managed process of private label brands of all product categories including trend, color, fabrication, and technical details for $115M volume · Initiated launch of new brand “French Laundry” · Developed denim assortment for junior brand Ellemenno and Missy/Plus brand Hillard & Hanson · Traveled extensively throughout Europe, Asia, and US executing product details

New brand launch of L2 for lower price fashion collection · Opportunity to move throughout company with restructuring and growth and had positions in all design divisions · Continually developed new fits, fabrics, and finishes by working closely with patternmakers, fabric mills, and laundries both domestically and oversea · Initiated new Plus size denim assortment with new fits, features, and details