Sarah Schwennsen
CREATIVE DIRECTOR · GLOBAL TREND LAB LLC
orange county, CAIn My Own Words
Experienced and respected Creative/ Design Director with 20+ years in Active/ Lifestyle, RTW, Swim apparel New Brand development experience in creating an emotional connection through fabric, design, and fit.
Work Experience
CREATIVE DIRECTOR
GLOBAL TREND LAB LLC2015 – Present
·Curate research, design and development for clients specific for their needs ·Create trend reports including runway and retail edits ·Designed and developed Satva Living eco friendly yoga/lifestyle brand from concept through production ·Designed plus size assortment for Gaiam for different channels of distribution
DESIGN DIRECTOR
TORRID/HOT TOPIC2008 – 2015
Directed and inspired a team of product, textile, and tech designers to create 17 collections/year
Set direction seasonally including color, concept, key outfits, and volume drivers
Responsible for building design infrastructure to grow the internally designed product to 95% of total company · Launched new product initiatives and designer collaborations as well as new brand concepts · Created and developed denim fits, fabrics, and wash assortment for wall and fashion styles · Responsible building design infrastructure from scratch to a team of 10 designers/10 graphic artists · Traveled globally for market/trend research and product development for all categories · Created inspiring trend presentations for entire company that set the direction for the season · Developed concept and outfit stories for stores and ecommerce including initial direction for mailers · Store count grew from 135-300 +during my tenure
HEAD DESIGNER ACTIVE
PRANA2007 – 2008
Strategically designed active wear collection including color, fabric, and print development · First collection to be placed in Nordstrom’s and Dillard’s stores · Developed new eco friendly performance fabric for the fitness collection
DESIGN DIRECTOR
MARIKA GROUP2006 – 2007
Directed all functions of the company in research and design including graphics, sample and pattern makers
Designed 3 different brands including Marika, Balance Collection, and Shiva Shakti which included performance, yoga, and lifestyle apparel · Strong partnership with cross functional teams of sales, merchandising, marketing, and product development
DIRECTOR OF TREND & DESIGN
RAMPAGE STORES/CHARLOTTE RUSSE2004 – 2006
Set direction of color, concept, and silhouette direction for the 64 contemporary Rampage stores
Developed exclusive product with vendors along with merchant team
DESIGN MANAGER
MERVYNS/TARGET CORP1999 – 2004
Created, designed, and managed process of private label brands of all product categories including trend, color, fabrication, and technical details for $115M volume · Initiated launch of new brand “French Laundry” · Developed denim assortment for junior brand Ellemenno and Missy/Plus brand Hillard & Hanson · Traveled extensively throughout Europe, Asia, and US executing product details

DESIGN DIRECTOR
LEVI STRAUSS & CO1994 – 1999
New brand launch of L2 for lower price fashion collection · Opportunity to move throughout company with restructuring and growth and had positions in all design divisions · Continually developed new fits, fabrics, and finishes by working closely with patternmakers, fabric mills, and laundries both domestically and oversea · Initiated new Plus size denim assortment with new fits, features, and details
Education
CERTIFICATE INTERNATIONAL BUSINESS
PARIS FASHION INSTITUE1986 – 1986
CERTIFICATE INTERNATIONAL BUSINESS
Interests
Industries
Activity
See allSarah Schwennsen
apparel design




