Sarah Jones

?Direct liaison for all event attendees, production staff and local press, working directly with hired agents, casting directors, managers and celebrities before, during and following events. ?Led traveling event teams, creating smooth crowd transitions and positive experience for each individual in attendance. ?Managed celebrity workshops following event, including check-in, registration and attendance

American Cancer Society ?Top three markets in Participants to Goal. ?Top three in Revenue to Goal. The Event, Inc ?Managed six to eight consecutive events each Saturday. ?Managed 500 to 1000 attendees. ?Increased sales 30% via efficiency of event production. John Robert Powers ?Elevated from promotion representative to promotions manager (Alabama) to director of marketing and promotions (US Travel) to executive director (Hawaii). ?Increased lead generation 100%. ?Developed and implemented new lead generation sources, facilitating training calls with other offices throughout US to do same. ?First to successfully infiltrate public schools grades 6 through 12 into event program.

?Worked with agents, casting directors and managers, identifying people with unique or valuable talents and recruiting them. ?Recognized talent that may be buried and figured out how to bring that talent out in someone to advance their career. Signed talent and completed initial paperwork.

?Customized multichannel marketing plan to drive immediate brand engagement for activation, stabilization and market growth. Expanded target audience by correlating consumer identification with brand placement to yield personalized call to action. ?Increased market penetration through face-to-face grassroots strategies, POP distribution, direct mail, email/online campaigns, and local media collaborations and business partnerships. ?Produced 95% conversion of leads to registered participants as well as above average fundraising team and initiatives. Completed campaign correspondence records and statistical reports for financial tracking and budget analysis. Managed financials of local market and travel using Concur system. ?Hired and managed contract employees for specialty purposes, building and maintaining fundraising team from ground up. Developed workshops and clinics for participants, coordinating venue, experts and marketing materials. ?Hosted fundraising events

?Negotiated and managed contracts for venues, media outlets for advertising, trade shows and promotional partnerships that met quality expectations and provided cost effective budget. ?Conducted site visits prior to event date to confirm logistic details for event space layouts, dry run of on-site production and training of local promotional staff. ?Prepared event materials and all necessary collateral for event execution. Updated leads and registration databases. ?Analyzed P&L reports, marketing initiatives and competitor data to effectively revise plans accordingly. Coordinated travel arrangements for staff and special guests, including flights, hotel and ground transportation to accommodate scheduling. ?Direct liaison for all event attendees, production staff and local press, working directly with hired agents, casting directors, managers and celebrities before, during and following events. ?Led traveling event teams, creating smooth crowd transitions

?Developed localized strategies and tactics so that national corporate vision and objectives could be effectively understood and achieved. Hired and supervised promotional staff which had ability and skills to implement evolving company strategies in dynamic environments. ?Directed and coordinated business financial and budget activities. Reviewed financial analysis, sales and activity reports and other performance data to measure results and goal achievement, and determined areas needing cost reduction and program improvement. ?Managed event concept, development and application, event proposals and budgets, coordinating venue and staff, final setup and event oversight. ?Established quality relationships with local advertising and event management and ownership. ?Created, coordinated and approved all radio scripts, and newspaper, email, direct mail and magazine advertisements. Coordinated and executed all travel shows, including all travel negotiations.