Sarah Crow
Graphic Designer and Brand Experience Coordinator · ALOHA Collection
Cardiff By The Sea, CAIn My Own Words
Hi, I'm Sarah.
I am a graphic designer and illustrator based in North County San Diego, using art and design as visual communication tools to outlast trends and eras.
“You can be cautious or you can be creative (but there’s no such thing as a cautious creative).” -George Lois
Work Experience
Graphic Designer and Brand Experience Coordinator
ALOHA Collection2017 – Present
Design weekly email and website campaigns to send out to email lists, work on email strategy, design digital marketing creative as well as strategize with a digital marketing team. Run the creative for our website, banners, collections, product pages, lookbooks, with minor code and SEO strategy involved. Design and prepare artwork for our product (splash-proof pouches) so they can be screen printed and transfer printed. Prepare collections and seasons for product launches. Provide sales team with flyers, documents, PDFs, and printables including look books, line sheets, and PDFs of stories behind new products and collections. Assist direction styling in photoshoots and video shoots. Content creator and copywriter for @alohacollection Instagram. Run all company social media channels. Through ALOHA Collection, I’ve been fortunate enough to have worked with collaboration clients through the design process including: Free People, Coola, Saje Wellness, REI, the Four Seasons, Jack Johnson, Surf into Yoga, The Montage, Salt Gypsy, Vuori, Sand People and more. Daily use in: Adobe InDesign, Illustrator, Photoshop, Shopify, Google Suite, Later Media, Sprout Social.
Graphic Designer
JuneShine2018 – 2018
Juneshine launched June of 2018, I stepped in a couple weeks later to assist the Creative Director and Co-Founder in building out the brand. Working with their digital marketing team, I launched their email marketing with brand awareness and story telling. I created 3 sizes of flyers for weekly events at the brewery, designed their Sprinter Van with Nick Kuchar’s assets and assisted in can design and brand book.
Barista
Zumbar Coffee and Tea2016 – 2018
I came to Zumbar Coffee to further my education in the coffee world. With my design passion being to help local business, I found a love working in coffee along the way, which opens up new doors in design as well. A company with minimal design and zero social media is a challenge I was excited to take on, I get to make delicious coffee and serve awesome people, as well as play with design.
