Sarah Brown-Cohen
EDI Specialist · The La Jolla Group
Newport Beach, CA
In My Own Words
PRODUCT MARKETING ASSOCIATE / TRADESHOWS / EVENTS / PROMOTIONS
Product Marketing professional with extensive experience gathering and reporting on industry trends and consumer insights to support marketing strategies, events and promotions. Particular expertise quickly evaluating industry themes and trends, acquiring detailed product information, and reporting and recommending product marketing tactics. Expert level understanding of the technical aspects of product lines in swimwear and action sports including fabrics, textiles, stitching, construction, durability, fit and pricing.
Work Experience
EDI Specialist
The La Jolla Group2019 – Present
Manage EDI order processing and maintenance for seven majors accounts with the goal of shipping orders on time and 100% complete. • Run daily reports and order file maintenance in Full Circle • Manage all Amazon order processing and maintenance • Work closely with sales, planning, production and accounting teams as well as the warehouse to maintain a smooth and consistent order process • Assist the sales team with return authorizations, order entry and special handling request
Sales Operations Coordinator
The La Jolla Group2019 – 2019
Manage all off-price and promotional order files to ensure orders are shipping in a timely manner within the designated ship windows • Provide weekly updates to sales force addressing any orders and accounts which are on hold or have delays which require extensions • Communicate and work closely with sales reps, buyers, production and the warehouse to discuss pending issues including shortages, product delays and withdrawn styles
Seasonal Customer Service Representative
The La Jolla Group2018 – 2019
Provide an exceptional customer service experience for consumers by offering expert product knowledge and personalized service. Assist the digital merchandising team with Shopify maintenance. Support production during photoshoots.
Brand Analyst
Shop-eat-surf2017 – 2018
Responsible for performing extensive industry, trend and consumer research to identify and report on emerging brands, and provide insights to a wide variety of product marketing teams. • Attend tradeshows and events to meet with brands and assess seasonal trends and new products • Write comprehensive reports and articles for Shop-Eat-Surf online community • Interview design teams, executives and brand managers to discover key stories and pieces
Merchandising and Buying Assistant and Product Expert
Hurley International2015 – 2017
Assist digital marketing team with special projects including buying, digital merchandising, order entry in Full Circle, developing buy plans and assortments, and leveraging consumer insights for forward planning. Communicate and maintain comprehensive product knowledge including design, fit, price and material with customers online and via phone to assist with buying decisions and make design recommendations based on consumer feedback • Research and report industry news, videos, online publications, and competitive brands to senior buyers • Manage buying and merchandising projects including order entry, merchandising website on Oracle Commerce Workbench, updating site to reflect newest products
Sales Associate
Jack's Surfboards2014 – 2015
Constantly re-merchandised in-store displays to improve sales and aesthetics, and assisted customers with selecting apparel based on current market and fashion trends.
Surf Instructor
Banzai Surf School2014 – 2015
-Taught over 100 international clients to surf -Led camp groups of 15 school-aged students and helped improve their surfing and ocean awareness
Assistant Buyer
Miami Ski Nautique2013 – 2014
Responsible for buying, purchasing, merchandising, sales, customer service and inventory management. • Performed market research and competitor analysis by analyzing inventory, trends and buying behavior
Event Marketing Intern
Alliance Wakeboard Magazine2013 – 2013
Responsible for assisting with all event and sponsorship marketing, copy editing, and communications. • Member of the Surf Expo planning committee, assisting with the layout design for the largest event booth • Selected all furniture for expo booth and coordinated with vendors to secure rentals within budget • Represented Alliance at the Oakley Sets in Motion movie premier in Colorado and interviewed athletes/stars and took photographs to be published in the online magazine • Edited all copy and staff articles for monthly publication • Published two articles for the online magazine (June 17, 2013; July 22, 2013)
Marketing Research Intern
Liquid Force2013 – 2013
Researched competitors’ products and pricing for product development team to better serve customers, created presentation for founder of company for the 2014 international sales meeting, and managed all social media channels, increasing fan engagement on Facebook by 150%.
Education
Bachelor's of Art in Journalism and Communications
University of Florida2011 – 2013
Bachelor's of Art in Journalism and Communications