Sara Carangelo

• Lead personalized cross-channel B2C marketing campaigns on the Oracle Marketing Cloud Responsys Platform for large-scale clients, with a focus on email. • Assemble business requirements, identify needs and scope projects to deliver engaging marketing programs, on-time, on-budget, and error free for the client. • Manage day-to-day campaign operations to create, troubleshoot, launch, and analyze email campaigns. • Manage Internal calendars to track campaign timelines and their progress through its entirety to deployment (Asset handoff, development, campaign build UAT, QA, etc.) • Conduct all client communication i.e. status calls, send follow-up notes, and provide status reports on a daily and/or weekly basis. • Work with internal teams (Creative, Code, Campaign, QA) to coordinate and complete Email campaigns to ensure project timelines are kept in tact. • Report on email campaigns and analyze key email performance metrics to help identify opportunities to optimize results and strategies. • Help clients reach and exceed their annual revenue goals for their email channel.