Samantha Hansen
Marketing Automation & Lead Gen Manager · ThomasArts
salt lake city, UT
In My Own Words
While you won’t find the title “Founder or “President” on my resume, my career has revolved around my entrepreneur skill set and my high-minded ambitions. My life has been a journey of discovery, fueled by curiosity and desire to achieve results that others deemed impossible. In 7th grade, I started a business selling candy to other students and paying a commission to 5 of my friends. It wasn’t long before I found myself in principles office along with 3 legal representatives from Coca-Cola. I was forced to stop selling on campus due to a breach of contract held between Coca-Cola and the school district. I learned 3 invaluable things that day that kick-started my passion for excellence.
1. Fail Forward/Failure is an opportunity to learn 2. Dreams without a plan are only wishes 3. You are who you surround yourself with
As the youngest student to graduate from Westminster College, I possess the desire needed to stay self-motivated and contagiously ambitious.
Work Experience
Marketing Automation & Lead Gen Manager
ThomasArts2016 – Present
• Analyzed campaign performance, summarize key insights, and offer recommendations to high-profile clients including but not limited to: Aetna, VSP, AARP, Zions Bank, and Marriott Hotels • Created and optimized the design, content, layout, customer segmentation and messaging strategies • Ensured utilization of current best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability for over 100,000 email sends and 50+ landing pages • Designed and implemented a testing strategy to ensure ongoing optimization of campaigns (A|B Testing) • Developed affiliate relationships with international clients to plan, track and budget for $200,000 marketing spend • Gathered data and analysis on the ROI, impact and efficacy of acquisition campaigns, efforts and spend
Business Development
Complete Natural Products2015 – 2016
• Designed/Launched website redesign to deploy customized strategies for: Lead Generation/Nurturing Email Campaigns, Social Media and SMS Mobile Ads and Dynamic Landing Pages • Designed SWOT methodologies, and response to competitive landscape. Directly grew new sales by $1.2M • Launch new product category and exceeded goals of $500,000 within the first 3 months • Created all department operational procedures increasing efficiency and decreased production error and lead time • Designed and executed national business plan to expand sales to new platforms and markets, signing in 45,000 new customers and 2,000 new wholesale retailers • Initiated and develop new partner relationships, providing strategic alliances and business opportunities
Territory Sales Director
Jim Beam Inc.2013 – 2015
• Managed the top 100 accounts in Utah territory. Presented new/existing portfolio items, managed all POS, developed client relations, provided competitor analysis, brand exclusion support incentives, and staff training • Acquired new sponsorships for many highly-acclaimed events statewide. Including Utah Pride Festival, Twilight Concert Series, Utah Arts Festival, Sundance and more • Exceeded product placement goals by 20-25% each month • Led 6 monthly market segmentation research projects
Regional Sales Director
Bolthouse Farms2011 – 2013
• Increased market share by 64%, Increase dollar share by 42% in Utah territory • Progressed in managing 160 stores to current relations in 310 stores • Traveled extensively to build personal relations and increase sales • Increased unit sales in territory by 54% post YAGO
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