Sam Whitaker

Birmingham | GB

Skills

No information

Interests

[ industrial design ]

[ architecture ]

[ art / graphic design ]

[ exploring ]

[ travelling ]

Industries

Lifestyle

Outdoor

Skate

Snow

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Sam

Mid level Industrial Designer with a focus on Footwear in the outdoor + performance world.

Multi disciplinary designer, passionate about pushing the design process through deep insight, research to create original, compelling performance products. Experience working with Graphics, Materials, Colour. Always looking to tap into different creative fields, mediums, and materials to create memorable innovative ideas.

Trajectory

Mar 2021 — Jan 2023

Footwear Designer · Gymshark

Working on the brands first range of performance driven footwear built for athletes + the conditioning community. Working as a team establishing visual design language for the footwear range. Leading the cardio franchise from brief following research/ insight all the way through to sketch, render and technical development, including colour + materials.

Apr 2019 — Sep 2020

Junior Footwear Designer · Berghaus

Working on a new range of performance and lifestyle footwear following a change in brand strategy + creative direction. Developing totally new styles, and uppers including sandals, lifestyle trainers + Goretex + Vibram hiking boots. Exploring outside of footwear with packaging, range ID, logo + colour story creation. *Redundancy following Covid impact*

Jun 2018 — Mar 2019

Junior Designer · Pentland Brands

[ Lacoste ] 3D Designer, working with footwear designers + developers to create highly detailed uppers in Rhino, rendering + animating in Keyshot + Ae for development, library's + marketing content. [ Pentland Active ] Working on backpack concepts from brief, insight based research, to colour + final render, addressing a new consumer + demographic. [ Berghaus ] Footwear Designer working on new lifestyle opportunities for the brands new direction + younger consumer base following creative direction + establishing seasonal colour palette + stories.