Sam Whitaker
Footwear Designer · Gymshark
Birmingham , BIR
In My Own Words
Mid level Industrial Designer with a focus on Footwear in the outdoor + performance world. Multi disciplinary designer, passionate about pushing the design process through deep insight, research to create original, compelling performance products. Experience working with Graphics, Materials, Colour. Always looking to tap into different creative fields, mediums, and materials to create memorable innovative ideas.
Work Experience
Footwear Designer
Gymshark2021 – 2023
Working on the brands first range of performance driven footwear built for athletes + the conditioning community. Working as a team establishing visual design language for the footwear range. Leading the cardio franchise from brief following research/ insight all the way through to sketch, render and technical development, including colour + materials.
Junior Footwear Designer
Berghaus2019 – 2020
Working on a new range of performance and lifestyle footwear following a change in brand strategy + creative direction. Developing totally new styles, and uppers including sandals, lifestyle trainers + Goretex + Vibram hiking boots. Exploring outside of footwear with packaging, range ID, logo + colour story creation. *Redundancy following Covid impact*
Junior Designer
Pentland Brands2018 – 2019
[ Lacoste ] 3D Designer, working with footwear designers + developers to create highly detailed uppers in Rhino, rendering + animating in Keyshot + Ae for development, library's + marketing content. [ Pentland Active ] Working on backpack concepts from brief, insight based research, to colour + final render, addressing a new consumer + demographic. [ Berghaus ] Footwear Designer working on new lifestyle opportunities for the brands new direction + younger consumer base following creative direction + establishing seasonal colour palette + stories.
Education
Interests
Industries
Activity
Recent posts, comments and shares.