Sam Schafer

Content Creator · FaceFirst, Inc.

San Juan Capistrano, CA

In My Own Words

Graduated with a BA in Graphic Design from PLNU. Past experience/work has

included: photography & videography, editing, graphic design, DTF print production for

garments & swim, creating content for use in social media, website, & print assets.

Website revamping/creation & web store product preparation. Utilizing content to

convey brand image/identity. I enjoy & am looking to utilize my creativity to achieve

company objectives, foster a team community, cultivate lasting connections, work for a

genuine product/service I believe in, & generate creative solutions.

Work Experience

Graphic Designer | Content Creator | Web Design | Social Media | DTF Printing

FaceFirst, Inc.

2022 – Present

Graphic Design - Artwork prep for print production & creating proofs for customers to approve job.

Digitization prep of artwork for Embroidery Production.

Direct-To-Film Print & Production for Heat Transfers.

Knowledge of Coldesi Digital Heat DTF-24H2 Printer. Work in Adobe Illustrator, Wilcom, Inksoft, Adobe Photoshop, Adobe Premiere Rush, DaVinci Resolve, & Instagram.

Video Creation / Youtube Channel Generation for Website

Website Design - Revamp & Upkeep / Content Creation of Banners/Photos/Videos / Product Settings & Prep / Generated Sample of a Private Webstore / Promo Page - Linked to QR code

3,000+ Genuine new IG followers since origin in helping with content creation & posting.

Since HydroFoil printing inception & content sharing on Instagram.. The company's seen a 10% increase in Silicone cap sales.

FaceFirst is the innovator of & only place in the world producing the HydroFoil Swim Cap.

Content Creation | Social Media Assets & Management

Best Framing

2019 – 2020

Produced content for the company including photo & video of production, equipment, showroom, product samples, seasonal product layouts, employees, & finished products in clients home. Content used for social media, marketing, & web.

Instagram: content creation, scheduling, posting, stories, captions, analytics, managing, analytics/research, & community engagement. Monthly organic growth.. 300 new genuine IG followers in a 3 month period.

Freelance Photographer

Sam Schafer Photo

2019 – 2019

Provided clients with freelance photography & continued in my personal work seen here - samschaferphoto.com

Content Creation | Social Media Assets & Management | Website Upkeep | Photo | Video

San Onofre Surf Co

2017 – 2019

Produced content for the brand including photo & video. Photography included product layouts, lifestyle, events, & surfing. Content used for social media, tees, catalogs, magazine ads, POP displays, website, window banners, & calendar.

Created monthly newsletter in Mailchimp. Entry level experience in Shopify web platform back end. Frequent blog posts about current events, happenings, & news within the community. Maintained and refreshed website content.

Instagram: content creation, scheduling, posting, product link/tag, stories, captions, customer support & reply. Grew 10,600 genuine followers during this time.

Server / Hospitality

El Pescador

2014 – 2017

Worked El Pescador in La Jolla while developing my personal photography work.

Graphic Design | Photo | Video

Industry of All Nations

2013 – 2014

Photography for social media/product layouts/web. Photo & video editing. Graphic Design for catalogs.

Education

BA | Graphic Design

Point Loma Nazarene University

2003 – 2008

Secondary School

Calvary Chapel High School

2000 – 2003

Projects

INDUSTRY OF ALL NATIONS | Product Photography

Product photography & editing for social media, catalogs, & web.

DESTINATION DANA POINT | Magazine Cover Photo

Cover Photo for Destination Dana Point.. A destination guide & business directory in Dana Point, CA. Image used for print & digital magazine / media.

HULA SURF TV | YouTube Channel

https://youtube.com/@hulasurftv?feature=shared

Created a YouTube Surf channel with 1.6K subscribers & regular growth.. Content is currently & continually generating Ad revenue via Google AdSense. Channel has almost 1M views since inception.

PACIFIC LONGBOARDER MAG | Photo Spread

Photography in a two page spread for article about surfer Erin Ashley in Pacific Longboarder Magazine.

PERSONAL PHOTOGRAPHY WORK | Prints

https://samschaferphoto.com/

Personal photography work set in print mockups for use on my website & social media.

BEST FRAMING | Content Creation

https://youtube.com/shorts/tOqWLKfnoDU?feature=shared

300 new genuine IG followers in a 3 month period. Generated content for social media, Youtube, & website.

SAN ONOFRE SURF CO | Content Creation

Regularly produced content for the surf clothing brand. Product, lifestyle, & surfing photography.

FREELANCE PHOTOGRAPHY | Content for Brands

Freelance photography work for brands such as... SLOWTIDE, BIRDWELL, MIZU, DEEPEST REACHES, KONA RED, & BARRETT MILLER SURFBOARDS

FACEFIRST HydroFoil Caps | Product Videos & Photos

https://www.instagram.com/reel/DCZzAWrSqb4/?igsh=NTc4MTIwNjQ2YQ==

Since HydroFoil printing inception & content sharing on Instagram (4/24-10/24) a 6 month period.. FaceFirst saw a 10% increase in swim cap sales. In the first two months of 2025 we’ve seen a 300% increase in HydroFoil swim caps sales. FaceFirst is the only swim cap printer producing the HydroFoil swim cap.

I prep the product & shoot all Photography / Videos for these caps. Content is used for social media, YouTube Videos linked to website, & online product sales.

We work with top swim brands such as Arena, Speedo, Finis, & Mizuno.. As well as print caps for Olympic & Professional Swim Athletes.