Sam Anderson
Regional Territory Manager · A Plus Tree, Southern California
Yorba Linda, CA
In My Own Words
Passionate, engaging, Regional Sales Manager with over ten years of experience presenting new products, identifying and closing valuable opportunities, and boosting market share for companies within the tactical, public safety and outdoor industries. Motivational leader who trains high-performing sales teams to surpass organizational goals, while fostering a culture of continuous improvement and customer service. Employs outstanding communication skills to build lasting relationships with colleagues, stakeholders, and federal, state, local law enforcement, and first responders. Out-of-the-box thinker who analyzes market trends and creates unique solutions that enhance the end-user experience. Highly organized with a keen eye for detail and ability to manage multiple projects simultaneously. Thrives in fast-paced and diverse environments that champion innovation and growth.
-Continually surpassed all annual objectives with 5.11 Tactical, averaging a 130%+ increase in YOY revenues.
-Delivered product demonstrations and training to multi-agency clients, highlighting the benefits of innovative products and services to new customers, and encouraging upgrades to existing clients to garner recurring business.
- Recruited by the VP to attain high revenue targets by developing new and existing dealer channels and public safety departments across the largest territory in the California market, increasing territory value from $1.2M to $12M+ during tenure with 5.11 Tactical.
- Promoted to Regional Territory Manager and spearheaded the consolidation of 3 territories into one region, utilizing practical management skills to achieve 125% market growth annually.
Core Competencies: Consultative Selling, New Territory & Business Development, Trade Show Management, Strategic Market Planning, Networking & Relationship Building, Sales & Marketing Management, Leadership & Development, Client Product Presentations and Training, Market & Trend Analysis, Law Enforcement Sales Expert
Work Experience
Regional Territory Manager
A Plus Tree, Southern California2018 – 2019
Collaborate with the CEO and VP of Sales to establish and run the organization’s entry into the Southern California market. Leveraged exceptional sales strengths to acquire over 60 new customers, create and execute the marketing plan, forecast sales, and manage pipelines to maximize profitability and generate in excess of $900000 in annual revenues. - Devise and launch a strategic business plan that identifies opportunities, while achieving all sales quotas and key objectives within the targeted territory. - Deliver product demonstrations and training to clients, highlighting the benefits of innovative products and services to new customers, and encouraging upgrades to existing clients to garner recurring business. - Gain insights from clients and recommend improvements to the product development team to enhance end-user experience. - Utilize cold calling, networking and marketing skills to identify and target new business and market development opportunities that drive market share.
Regonal Territory Manager
5.11 Tactical2011 – 2018
Recruited by the VP to attain high revenue targets by developing new and existing dealer channels and public safety departments across the largest territory in the California market, increasing territory value from $1.2M to $12M+ during tenure. Performed detailed analysis of customer preferences and industry trends to determine diverse market needs and sales focus, adjusting regional sales plans as needed to meet new objectives. Advised over 80 retail dealers on corporate policies and operating procedures, in addition to providing continuous training on current and new products to further drive business for the worldwide leader in outdoor and tactical gear. - Continually surpassed all annual objectives, averaging a 130%+ increase in YOY revenues. - Promoted to Regional Territory Manager and spearheaded the consolidation of 3 territories into one region, utilizing practical management skills to achieve 130% market growth annually. - Managed a concentrated territory consisting of over 300 Law Enforcement agencies, 80 retail dealer accounts, ten national accounts, and six company-owned retail stores. - Assisted the corporate office with launching a new retail store concept and managing channel conflict to maintain consistent pricing and stability. - Provided large multi-agency door breaching/dynamic entry demonstrations and training courses to federal, state and local law enforcement teams across the Western United States. - Coordinated technical training initiatives for new executives, sales staff, and store employees on company history and relevant products, policies, customer relationship management (CRM), and changes within the industry. - Increased operational efficiency by providing strategic recommendations on contracts, policies, and procedures to dealers and distributors. - Recognized for achievements and was named salesperson of the year during the first year with the company. - Partnered with HQ, Field Sales, and the Design team to design and deploy new innovative and highly anticipated product lines.
Manager
Trader Joes2009 – 2012
Supervised morning operations of 12 departments, delegating tasks to crew members while simultaneously placing inventory orders and delivering outstanding customer service to earn high sales, profitability, and retention ratings. - Worked with 8 managers to ensure that merchandise changes aligned with sales patterns. - Hired, trained, managed and mentored 65 new employees, coaching them in customer service best-practices while ensuring their adherence to all corporate policies and procedures - Conducted daily shipping and receiving analysis to identify and quickly resolve discrepancies. - Evaluated sales data and adjusted orders accordingly, reducing shrinking 45% and elevating department sales by 10%.
Manager
HD Supply/Home Depot2006 – 2009
Aided the VP of Operations with setting up and running a newly acquired company. Handled all employee training to ensure alignment with new directives, rules, and procedures, in addition to managing the daily operations of both the Anaheim and Ontario branches. Implemented cost-effective operating procedures, built close relationships with vendors and over 40 key accounts, and accurately planned expenses to remain below the operating budget within a slowing and changing construction industry. Communicated with customers to resolve sales and service complaints, earning high retention and referral ratings. Led a 10-member inside sales team to support 15 outside sales staff. - Created and executed numerous incentive-based compensation programs to motivate and incentivize staff and drive annual sales by 125%. - Joined with other branches to manage purchasing projects and potential bids, while negotiating prices to acquire a reduced purchasing cost. - Planned and directed staffing, training, and performance evaluations for 35 employees allocating and terminating resources based on company needs and annual reviews. - Expedited purchase orders by promptly identifying and resolving all vendor and shipment problems. - Introduced streamlined systems and processes to reduce the number of shipping errors and increase efficiency by 65% and 45%, respectively.
Education
Bachelor of Art in Business Marketing
Cal State Fullerton2005 – 2008
Bachelor of Art in Business Marketing