Ryan Ricker
Director, Brand & Digital
Venice | United States
Skills
No information
Interests
No information
Industries
Lifestyle
Outdoor
Skate
Snow
Surf
In my own words
— RyanExperienced Brand Manager working in action sports, marketing, and advertising industries.
Demonstrating a history of Brand Management, Team Management, Product Development, Project Planning, Event Coordination, Social Media Development, Advertising, and Content Creation.
Trajectory
Mar 2018 — Now
Director, Brand & Digital · Paris Truck Co.
Work Type: Digital Marketing, Social Media, Content Creation, Advertising, Events
- Leads global team of 70+ marketers, content creators, and brand ambassadors to develop and produce engaging content, drive product promotion, and organize impactful events.
- Successfully designed and launched innovative products, including the highly acclaimed Paris V3 Truck.
- Orchestrated B2B product launches, collaborations, events, and campaigns in collaboration with renowned partners like Loaded Boards and Arbor Skateboards.
- Strategized and executed sponsorships for prestigious global events, notably SYCLD. Executed comprehensive marketing campaigns to support successful product launches, ensuring seamless integration across various channels.
Mar 2017 — Mar 2018
Brand & Digital Manager · Paris Truck Co.
- Served as the Marketing Lead overseeing all social media and digital marketing initiatives.
- Led the strategic development and implementation of marketing campaigns for product launches, team expansions, events,
nationwide and global tour promotions, ensuring seamless execution and maximum impact.
- Expertly directed a cross-functional team, seamlessly coordinating efforts across social marketing, owned platform programming, paid digital campaigns, content partnership development, and the creation and marketing of innovative
social-first video content.
Dec 2015 — Mar 2017
Social Media & Digital Manager · Paris Truck Co.
- Developed and executed brand's social media strategy, driving increased visibility, engagement, and follower growth.
- Managed global team of 30 brand ambassadors, providing guidance and organizing impactful events.
Dec 2015 — Jan 2017
Product Manager & Team Manager · Arbor Skateboards
Managed team of 20 brand ambassadors, lifestyle creators and content producers to launch new products and drive brand
awareness for digital marketing efforts.
- Oversaw the development of the product line for Arbor Skateboard range, ensuring alignment with the product calendar and effectively communicated any changes to the development team, ensuring accuracy and consistency of information throughout.
- Tracked category margins meticulously, working closely with the development team to achieve our seasonal goals and optimize profitability.
Jan 2014 — Mar 2016
Manager, Social Media, Team · Divine Wheel Co
Managed and executed all social media and digital marketing initiatives, resulting in significant increases in brand visibility, engagement, and follower growth. Implemented innovative campaigns and closely monitored trends to effectively reach target audiences.
- Directed and produced promotional video content for web and mobile product launches.
- Developed and maintained strong relationships with influential skateboarding communities, athletes, and industry partners.
- Orchestrated successful collaborations and sponsorships, elevating brand reputation and expanding brand reach. Successfully represented the skate brand at trade shows and events, driving brand awareness and forging key partnerships.
