Ryan Newill
Freelance Journalist & Marketer · Service Course, LLC
Alexandria, VA
In My Own Words
For nearly 20 years, I have covered cycling as a writer for publications including VeloNews, Cyclingtips, and Cyclingnews.com, as well as developing content for brands including Rapha. Additionally, as a senior communications manager for ERG, an environmental consulting firm, I have managed a diverse array of communications projects and deliverables for clients including the Environmental Protection Agency, the National Parks Service, and the Occupational Safety and Health Administration.
Work Experience
Owner
Service Course, LLC2013 – Present
The Service Course sells professional quality, natural fiber bicycle cleaning kits to cyclocross, road, gravel, and mountain bike racers across the United States.
Sr. Manager, Marketing & Communications
ERG2002 – Present
For more than 15 years, I have served and managed multidisciplinary teams of writers, editors, subject matter experts, graphic designers, and web developers to create and deliver innovative, targeted digital and print communications solutions on behalf of clients.
Freelance Journalist & Marketer
Freelance1999 – Present
Write print and digital articles for outlets including VeloNews (USA), CyclingTips (AUS), and Cyclingnews (UK). Assisted companies including Sshape Architecture and Hotwire electrical devices with marketing and branding. For global cycling apparel brand Rapha, developed branded content for special editions of the brand’s Doppio publication to be distributed from the brand’s pop-up shop at the 2015 UCI World Championships. Transformed the VeloNews front-of-book “Racing This Month” column from a rote preview piece to a colorful monthly look at the traditions, trends, and personalities that create the rhythm of the cycling season. Covered events including the Tour de France, Paris-Roubaix, Ronde van Vlaanderen, Amstel Gold Race, Liege-Bastogne-Liege, Giro della Toscana, USPRO Championships, Liberty Classic, and the UCI World Championships. Authored “Eternal Flame,” an October 2014 VeloNews column selected by the editorial staff as the top story of the year for its look at the symbolism of the Giro di Lombardia’s traditional place at the end of the cycling season. Deliver on-the-ground coverage of top national and international events across nearly every cycling discipline as well as analysis, commentary, and feature articles for print and web. A sample of representative work is available online at https://ryannewill.journoportfolio.com/
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