RYAN MONTEZ
Art Director · Hotel palms
Jacksonville, FL
In My Own Words
<p>I’m Ryan Montez, founder of <strong>Create Radical</strong>—a creative agency built for brands that don’t just want to exist, but evolve and grow <strong>radically</strong>. With a foundation in <strong>design and photography</strong>, I craft visuals and campaigns that break the mold, push boundaries, and connect brands to their audiences in <strong>unexpected, high-impact ways</strong>.</p><p>I thrive on collaboration with brands that have <strong>a story to tell</strong> and want it captured with a <strong>fresh, alternative approach</strong>—whether through striking visuals, immersive storytelling, or disruptive creative strategies. My work isn’t about trends; it’s about <strong>building a lasting identity</strong> that feels authentic, exciting, and unmistakably <strong>you</strong>.</p><p><br></p><p>We are the Antidote to Mediocrity</p><p><br></p><p><a href="https://www.createradical.com/" rel="noopener noreferrer" target="_blank">CREATERADICAL.COM</a></p>
Work Experience
Art Director
Hotel palms2016 – Present
Director of brand identity , content creation / Lifestyle & Event Photography / Videography, Social Media Management, Website Development. Cultivating Brand Core component that will transcend into culture and positive intentions.
Art Director
Create Radical2017 – Present
Create Radical is my Anti Agency i created when i had graduated from College. We believe in the power of Radical Evolution. We’re not here to fit in – we’re here to help you stand out. Break rules, defy expectations, and never apologize for being bold. We’re the antidote to mediocrity. We ignite alternative thinking and offer creative solutions to our client's initiates; from building brands and products to activating them through digital surfaces, raw and organic content, and immersive experiences. We help our clients redefine their footprint in their industry; rethinking how to engage and evoke human emotion, bridging consumer experience seamlessly with desired lifestyles. We enable our clients to visualize their brand’s potential by connecting their core values with mindful intention. Allowing us to leverage emerging behaviors while setting the tone for our clients and their competitors.
Photographer
Volcom2020 – 2023
When i lived in Hawaii Volcom reached out to me to shoot all of there store locations on Oahu, As well as the new store in Disney Springs in Orlando Fl.
Creative Director of Cut/Sew Development
STRATA2021 – 2022
CORE ACCOUNTABILITES • Technical design of multiple apparel categories within the music industry and more • Up to date maintenance for all technical documents • Collection Design + Tech Pach + Callouts • New Product Development • Brand Strategy • Creative Design • Logo Design • Comprehensive Brand Identiy • Brand Cultivation • Design + Line planning • Work with tech team on fitting comments, detail updates and attend all fittings • Present category developments/designs when needed in management presentations • Maintain current information on server for all teams to access • Review and comment on catalog information (Colorways, descriptive information, fits, etc…) • Research competition via internet and shopping trips • Travel as necessary; both International and domestic • Foster good working relationships with all departments to keep the flow of information open • Wear multiple design hats and deal with certain deadline pressures throughout the year.
Ambassador Photographer
lululemon athletica2022 – 2022
Direct + Conceptualize photoshoot with LULULEMON Ambassadors Scout Location and time of the shoot Oversee and manage Models and movements that fit each individual's style Shoot, file, and edit the entire collection of photographs for 2022 Ambassadors in Jacksonville FL.
Co-Founder
Have Fun Be One2020 – 2022
Have Fun Be One - A Movement of Love, Positivity, and Presence! We offer Consciously Cultivated Garments for all Humans to enjoy, spread Love, Positivity, and live without boundaries. Individually the love we provide for ourselves can heal others. This love will reflect into those we come into contact with on a daily basis. Planting little seeds of happiness into those around us in our community. If we practice this daily conscious act of love and kindness we can collectively raise the love energy in our immediate reality and those in our surrounding environment. Have Fun Be one is a constant reminder to be fully present, and find the joy and love that shines through every moment.
VideoGrapher
Redbull2021 – 2021
I was Hired By Redbull to shoot a week with select individuals to highlight RedBull Racing for the first ever F1 Race in Miami.
Art Director
Again Faster2020 – 2020
Again Faster reached out to me in need of overall guidance in the brands architecture and identity. I took over as lead Art director with Again Faster last March through August. In those 5 months we restructured the brand identity, found a new brand mood and voice to connect with an authentic and returning customer base. Setting the framework for photography aesthetic, mood, look, and tone of voice. While having relocated to Oahu, i was still able to maintain appropriate attention to detail on the scope of work and gather content needed to manage our social media platforms.
Art Director/ Graphic Designer / Apparel Development
Strata Clothing / Fresh Screen Prints2015 – 2016
Apparel design for 2016 Spring / Summer clothing line. Illustration design Editorial design Full Clothing line template design Fresh Screen Prints logo rebranding Strata Logo rebranding
Education
Projects
Birdwell x Hotel Plalms x WOLFDOG
https://shophotelpalms.com/collections/merch/products/birdwell-poolside-trunksThis collaboration was created as a unique merch item for WOLFDOGS solo show "Tranquility". The objective was to align all three brands in a way that would flow seemlessly from one target demo to the next. These sold out in 24 hours on Birdwell's
Hotel Palms - "The Program"
https://createradical.com/We created the Hotel Palms Subscription platform called "The Program" to allow our sub brand " The Unlikely Local " room to grow. The Unlikely local is intended to share the more raw and artistic side of the hotel and connect with our local community in alternative ways. And the Program is intended to do just that. Subscribers can now get that much more value from our content with exlusive video's and photo's. a
LULULEMON Ambassadors
Fairwave
OUR MISSION IS TO BRIDGE THE GAP BETWEEN GREENS AND BLUES. APPLYING ATTITUDE. ENERGY. STYLE. AND GRACE INTO A CULTURE THAT IS IN NEED OF A VOICE FOR INDIVIDUALISM. WE ARE FUELED BY THE PURSUIT OF GETTING THINGS DONE. ON OUR OWN WAVE. WE AIM TO OFFER A RAW HIGH QUALITY. ALTERNATIVE APPROACH TO SELF-EXPRESSION IN AND OUT OF THE WATER + ON AND OFF THE COURSE.FOCUSING ONTECHNICALDESIGN + FUNCTIONALITY.
Have Fun Be one
Branding and Clothing Development
Hot Box
Branding and Brand Identity
Photography - Organic Content
Organic Content- The power of radical content is the ability to engage with your audience in a wide range of needs. We create radical ideas that ignite growth, evoke human emotion, and scalable engagement throughout the entire brand ecosystem.
Hey Dude x Pins & Aces
https://www.instagram.com/p/DG4VRfoOHsy/Video Production Shoot with Hey Dude + Pins & Aces My team at Create Radical was responsible for the following: Storyboarding Video Production Photo Production Pre + Post production Editing
Hey Dude + Pins & Aces
https://www.instagram.com/p/DG4VRfoOHsy/30sec / 15 sec Spots Photo campaign assets for socials Our in house team at Create Radical was responsible for: Photo production Video Production Pre+Post Production Story Boarding Model Casting Location Scouting
Interests
Skills
Industries
Activity
Recent posts, comments and shares.