Ryan Kennedy

Field marketing planning & activation to promote launch of, Newground Hard Dutch Latte, a new ready-to-drink beverage, into a new beverage category. Lead marketing & sales team training efforts supporting strategy implementation. Coordinated marketing strategies & plans with retail partners & distributor branches, nationwide. Designed & managed POS, team wearables, giveaways & marketing materials. Identified & selected ideal events, happenings & partnerships for the brand, maximizing our ROI.

Manage branding, marketing, advertising, social media, promotion & event execution, within North & South Carolina, for 6 brands; Vitaminwater, Vitaminwater Zero, Smartwater, Powerade, Powerade Zero & Powerade PLAY. Create & implement unique local marketing strategies in alignment with corporate's national brand strategies Collaborate with Coca-Cola bottlers to innovatively market & sell all brands Ensure budgetary, marketing & sales volume goals are exceeded Plan, manage & maintain $300,000 yearly budget and determine ROI Partner with marquee events & happenings in respective territory Sponsor area talent; athletes, celebrities & local influencers Hire, train, manage & motivate Glaceau vehicle team Implementation of cutting edge social media techniques, to better reach target consumers & promote brand awareness

Manage & monitor all sales within South Carolina for Vitaminwater, Vitaminwater10 & Smartwater brands Collaborate with Coca-Cola bottlers to innovatively sell, merchandise, market & promote the fastest growing nutrient-enhanced water, across all channels of retail & wholesale Plan, manage & maintain yearly budget of $300,000, & allocate amongst; retail chain programming, customer marketing agreements, advertising fees, slotting fees, merchandising tools, cold equipment, sales incentives, interns, etc. Create dynamic 360 degree sales & marketing programming that leverages Glaceau assets using television, web, radio, outdoor, consumer trial & athlete/celebrity partnerships Responsible for increasing sales volume from 1,500 cases per month to 12,000 cases per month Hire, train, manage & motivate Glaceau internship team

Manage & monitor all sales within South Florida for Vitaminwater & Smartwater brands Collaborate with distributors to innovatively sell, merchandise, market & promote the fastest growing nutrient-enhanced water, across all channels of retail & wholesale Plan, manage & maintain yearly budget & allocate amongst; retail chain programming, customer marketing agreements, advertising fees, slotting fees, merchandising tools, cold equipment, sales incentives, interns, etc. Create dynamic 360 degree sales & marketing programming that leverages Glaceau assets using television, web, radio, outdoor, consumer trial & athlete/celebrity partnerships Hire, train, manage & motivate Glaceau internship team

Managed nationwide field marketing tours: > Galyan's Outdoor Adventure Tour, featuring The North Face, Maui Jim, Marmot, Smith Optics & Kelty > Cingular Wireless/Nokia NCAA College Football Technology Tour

Managed nationwide "NFL Fan Van" tour featuring, Pepsi & Frito Lay