Ross Sutherin
Regional Sales Manager
Denver | United States
Skills
No information
Interests
Camping
Hunting
Anything outdoors!
Dirt biking
Riding my motorcycle
Boating back home in michigan
In my own words
— RossFor over 5 years i have been a Regional Sales manager or Rep for major Specialty Vehicle Manufacturers.
I started this journey out with one single mobility vehicle in a undeveloped territory and grew that territory/company to be acquired by a fortune 500 company. I have always been a remote Rep and love to build relationship with clients/help build business. I have a strong resume with unique numbers to support my work ethic and selling ability. As a sales rep with a territory i love to travel and own all aspects of our partnerships, developing strong & trustworthy relationships with key accounts while improving profitability for both clients and our brand.
Trajectory
Jan 2020 — Now
Regional Sales Manager · FOX Factory Inc.
• Expansive Experience: find & contract new dealers within designated territory while working closely with their retail and commercial divisions.
• Brand Development: dedicated to strengthening partnerships with dealers and identifying new opportunities that enhance the Fox Factory brand while maximizing overall productivity.
• Cross-Selling: developed strong relationships that increased revenue in new and existing clients.
Dec 2018 — Nov 2019
West Central Regional Account Executive · Vantage Mobility International
Remote Territory (AR, CA, CO, MO, NE, NM, OK, TX)
• Team Approach: Own all aspects of our partnerships, developing strong & trustworthy
relationships with key accounts while improving profitability for both clients and the VMI brand.
• Growth-Minded: Led the planning & execution of new sale opportunities, including constant
assessment of key performance indicators, which resulted in consistent growth YOY.
• Territory Management: Accurately forecasted & consistently surpassed monthly, quarterly and annual sales for my region.
• Customer Education: Present and train dealers and/or clients, emphasizing our product's unique
features and benefits to be preferred for procurements and purchases.
Sales Highlights
• Top Performer: Consistent growth year-over-year per quarter territory shipments:
- Q1 territory shipments increased 25%
- Q2 territory shipments increased 34%
- Q3 territory shipments increased 48%
- Q4 territory shipments increased 63%
• New Revenue: Executed incremental sales with in-store competition, generating an additional
85% in profit - more than double our regional average.
• New Skills: Proactively led cross-functional conversations to improve my selling ability:
- Solution Expert: heighten understanding of our consumers and product needs.
- Strategic Partner: assist in the anticipation of demand, supporting inventory position, and ultimate serviceability.
• New Contacts: Actively coordinated trade show and dealer conferences that directly led to growth
in previously dormant markets.
Sep 2017 — Dec 2019
West Regional Sales Manager · Rev Group, Inc
- Remote (AZ, CA, CO, ID, NM, NV, MT, OR, UT, WA, WY CA, CO, MO, NE, NM, OK, TX)
• Exceed Expectations: Proactively located, pursued, and recommended new dealers, consistently
outperforming company sales goals.
• High Level Experience: Locate/Research multiple brands to sell Rev Groups products while
working with high level decision makers to execute sales contracts to benefit both Rev Group and their company.
• Brand Development: dedicated to strengthening partnerships with dealers and identifying new
opportunities that enhance the REV Group brand while maximizing overall productivity.
• Tailored Approach: acquired market insight and adapted business plans for our dealers to ensure
they thrive in that marketplace. Create local marketing campaigns and performance bonus plans.
Performance Highlights
• Top Performer: Increased production & overall territory growth by 353% - most in my region.
• New Revenue: Consistent growth in year-over-year territory sales:
o Year One: territory shipments increased 450%
o Year Two: territory shipments increased 625%
• Key Accounts: delivered customized training and product demos while developing market
intelligence utilizing dealers, State DOT offices, transit, and disability agencies.
Jul 2015 — Sep 2017
West Regional Sales Manager · AutoAbility
Remote (AZ, CA, CO, ID, NM, NV, MT, OR, UT, WA, WY)
• Expansive Experience: find & contract new dealers within designated territory while working
closely with their retail and commercial divisions.
• Logistical Process: actively managed the deployment of new dealers and major market accounts.
• Cross-Selling: developed strong relationships that increased revenue in new and existing clients.
Performance Highlights
• Top Performer: grew territory by 454% in less than one year - highest recorded total in history.
• Maximum Output: Increased sale volume per dealer by 345%
• Point Person: Was continually requested & worked closely with the President and VP of Sales to lead negotiations for major contract agreements.
Activity
Education history
Lansing Community College
AB | 2007 - 2009
Northwestern Michigan College
AB | 2006 - 2007



