Rosemarie Orlando
Coordinator, Programming & Youth Development · LA Galaxy
San Pedro , CA
In My Own Words
Experienced sports industry professional with extensive knowledge in Project and Event Management Digital Marketing, Youth Coaching and Soccer. Passionate about combining my active lifestyle of snowboarding and beach activities with professional development.
Work Experience
Coordinator, Programming & Youth Development
LA Galaxy2018 – 2020
• Appropriately staffed department and non-department related events as well as keeping a detailed log of hours worked for part time employees • Effectively managed the department calendar by understanding the timeline for events and organizing the workload in a sustainable time frame • Managed the department website with upcoming camps and tournaments along with creating the online registrations for all programs • Departmental lead on creation of all marketing materials including digital and social assets. • Oversaw the department Instagram @lagalaxyyouth while increasing the number of followers by creating content to keep youth players engaged. Grew the Instagram account following by 50% within a year. • Created promotional content for all programs through mass emails from collecting contact information to also create a department database • Provided all marketing materials for all department related event • Tracked finances for all events and assisted with managing the department yearly budge based off $1.5 million in revenue per year • Direct liaison between administration and customers by providing additional event information to all participants
Associate, Camps & Clinics and Youth Developmeent
LA Galaxy2016 – 2018
• Scheduled staffing needs for department related events • Managed all customer service responses to departmental inquiries, questions and concerns. • Tracked the departmental budget and ensured expenses were maximized in revenue generated. • Created the online registrations for all camps, clinics, and tournaments • Supervised our group enquiries, scheduled Stadium Tours, and planned out any customized training packages • Ordered and replenished all part time coaching staff and participant attire • Led all check in procedures for all camps, clinics, and tournaments
Youth Camp Coach
LA Galaxy2015 – 2016
• Managed camp rosters information • Effectively organized and carried out daily lesson plans • Evaluated and coached players accordingly based on age and skill level • Taught skills and sportsmanship values while ensuring participant enjoyment • Assisted with promotion of camps via emails, flyers, calls
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