Rod Trafford

ProdecoTech is a privately held company pioneering electric bike technology We have developed breakthrough designs using innovative techniques to produce affordable and reliable designs that are built right here in the USA. Our goal is for the electric bicycle to become a household item in the USA. We have designed the most technologically advanced electric bicycles that are both practical and functional, providing added value and many benefits across all facets and ages of the biking community; commuter, traveler, weekend warrior,biking enthusiast and everything in between. Come along for the ride with us.... Responsible for New Business Development initiatives, prospecting and qualifying B2B networks, dealer acquisitions,and online retail partnerships Duties including growing market share in Global and US markets Responsible for sales strategy development and managing and retention of Key Accounts

Harbor Branch Oceanographic Institute: A world leader in ocean engineering, at sea operations, drug discovery, marine biomedical and biotechnology research Marketing Manager and New Business Development: Specially License Plate (SLP) Division •Lead SLP marketing and sales initiatives- responsible for managing $3 million revenue and research budget •Duties include analyzing SLP trends to report and recommend future marketing emphasis and evolution •Effectively lead, create, design and broker new, creative messaging with mass media partners- CBS Outdoor, Comcast Spotlight, Discovery Channel, Florida Department of Highway Safety and Motor Vehicles •Successfully implement new marketing strategies, branding materials and collateral, while providing client and customer support and organizing related outreach events and presentations •Implement new strategic tactics for social media content and messaging for scientific research projects  •Successfully collaborate and work cross functionally with HBOI's External Relations and Communications group, HBOI Foundation, HBOI researchers, PI’s and Post Doc and Executive Director of Development

Responsible for the management and continued growth of regional sales and marketing pipeline through forecast and market analysis, brand initiatives with both B2B and B2C enterprises, and technical product presentation and training. Consistently led corporate presentations, delivering product knowledge sessions to educate and inform all levels of athletic departments, Certified Athletic Trainers, hospital sectors, fundraising networks, and distribution accounts while working cross-divisionally both internally and externally to win new business.

A privately held company pioneering integrated technologies designed to reduce the risk of brain injuries; Successfully executed and led product launch and sales process from inception, mapping out sales network pipeline in nine states, managing five sales representatives and approximately 35 accounts Grew territory revenue from $0 to approximately $1.5 million in two years Successfully lead distribution networks through forecast, budget analysis, and product training Duties included planning and execution of promotional events with Nike ESPN RISE, Warren Moon Enterprises, The Rock Tour, NIKE COY, NFL, POP Warner, and local community sponsorships Recognized National Sales Team leader successfully securing the most elite accounts through analysis and management of strategic alliances and professional affiliations Independently develop and implement national marketing and public relation programs with key media to support brand initiatives-ESPN.com, USA TODAY, FLORIDA TODAY, FOXSPORTS.com and NFLPA.com Organized and delivers corporate presentations, delivering product knowledge sessions and training to educate and inform key decision makers of athletic departments, Certified Athletic Trainers, and hospital sectors with focus on expanding partnerships while developing and maintaining strong client relationships Proven success in creating, developing, and executing marketing plans with cross-functional teams to win new business while supporting customer’s objectives and corporate goals Corporate representative and principal at trade show events and sports sponsorship venues

• Developed, and directed field and product testing initiatives prior to initial product launch • Worked directly with product development engineers and select teams on pre-launch capabilities and advancements for Xenith Adaptive Head Protection System

New England Patriots Buffalo Bills Philadelphia Eagles St Louis Rams NFL Europe (Scottish Claymores) *Signed to NFL roster as undrafted rookie free agent *Vested NFL Player, member of NFLPA *Elected team captain- Scottish Claymores