Robin Mavis
Freelance Senior Outerwear and Apparel Designer/Developer · 686
Arvada, CO
In My Own Words
Motivated and self-directed senior designer and product director with over fifteen years’ experience creating Direct-to-Consumer (DTC) and wholesale apparel and accessories with a focus on seasonal outerwear. Demonstrated experience managing the entire product development process, from concept to completion, with a keen interest in current trend and marketing research application. Team player who loves to create, disrupt, and collaborate in a fast-paced and changing environment.
Work Experience
Freelance Senior Outerwear and Apparel Designer/Developer
6862016 – 2020
Specializes in freelance design and development—from concept to launch—of men’s, women’s, and youth winter-season outerwear, outdoor apparel, and technical mid-layer fleece. Manage all design details, construction standards, fabric callouts, and any bill of materials (BOM). Led the design and development direction of products. Keen understanding of price positioning, trend research and identification, customer-focused seasonal color pallets, and fabric selection while meeting budget and development goals. Experience with line sheets, tech pack creation, mood boards, fabric sourcing, prototype fittings, and graphic artwork. • Traveled to Taiwan office to facilitate communication within the facility and ensure price targets and produce delivery promises were met. • Designed styles that were number-one sellers for certain categories, most ahead of the trends. Some styles received awards for "Skier’s Choice" from Powder Magazine.
Director of Merchandising and Design
6862014 – 2016
Managed product creation cycle, including development of a comprehensive calendar document for outerwear and accessories timelines. Collaborated with management teams to develop long term product development, in depth sales strategies, and strong understandings of both global and regional markets. Controlled financial budget and BOMs with an eye for exceeding target margin expectations. Formalized global line plan with competitive price points and features designed to stand out in a crowded product market. • Established and implemented departmental policies and objectives, such as BOM’s to reduce costing and construction standards documents for in-house and factory teams. • Managed a dynamic team of 5 creative and technical professionals.
Category Merchandising Manager Outerwear and Accessories
K2 Sports/Ride Snowboards/Cappel1999 – 2013
Led the global creative design direction and development process for multiple product lines. Created design briefs for new and revised silhouettes, fabric and material selection, desired fit, target pricing, and customer profiles to create a clean, competitive product within its market. Designed and developed outerwear, gloves, headwear, packs, bags, and cut-and-sew apparel. Followed and shared trend tips around fabrics, materials, trims, colors, patterns, print techniques, and embellishments. Coordinated daily communication with factories, including frequent trips to Asia for timeline and production support. Evaluated prototypes, sales samples, and production garments for quality. • Frequently handled product presentations for global sales meetings, developmental planning meetings, and retail feedback meetings. • Managed a creative team of 4 highly skilled individuals, working as liaison between differing needs and responsibilities. • Achieved #3 overall market position for Ride and Cappel outerwear in the snowboard-specific outerwear category. • Grew margins by 7% in one year by finding solutions to reduce costs of products.
Assistant Product Line Manager Outerwear and Accessories
Ride Snowboards1998 – 1999
- Technical development in creating and maintaining garment specification packs for development prototypes, sales samples and production. - Approved color lab dips and printed fabrics. - Created and updated outerwear CAD overviews for presentations. - Participated in the development sample review process through all phases of development, offering suggestions and solutions for complex constructions and problem areas with special attention to fit, function and detailing. - Evaluated all development prototypes, sales samples, and production garments for accurate measurements, fabric/color placements, trim placements, fit measurements and other feature details. - Communicated specifications with factory for changes/corrections and on going development. - Designed and developed beanies, sweaters and snowboard tools.
Apparel Assistant Outerwear
Ride Snowboards1997 – 1998
- Created various product related documents and maintained tech specs. - Coordinated bulk sales samples allocations for US sales reps, product and marketing. - Created and updated outerwear CAD overviews for presentations. - Assembled swatch cards. - Assisted in glove and accessories development.
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